Lionsgate and Subway® restaurants in U.S. and Canada are pairing up to promote ‘The Hunger Games: Catching Fire’ which is scheduled for release in Singapore on 21 November 2013.
Both Lionsgate and Subway® restaurants in U.S. and Canada will also be taking this opportunity to “utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.“
Check out the full press release below for more details.
SUBWAY® RESTAURANTS AND LIONSGATE TEAM UP FOR THE HUNGER GAMES: CATCHING FIRE
Companies Will Support Feeding America as Part of Collaboration
Milford, CT and Santa Monica, CA (July 8, 2013) – SUBWAY® restaurants, the world’s largest restaurant chain, and Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that SUBWAY® will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide on November 22. SUBWAY® and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.
SUBWAY® restaurants in the U.S. and Canada will be fired up in anticipation of the film’s release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY® customers can also pose with their favorite character’s standees in the restaurants and are invited to share photos on social media for additional chances to win.
“There’s nothing hotter than ‘The Hunger Games’ franchise,” said Michelle Cordial, Director of
Marketing Development for SUBWAY® restaurants. “Being able to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.”
“With SUBWAY joining as a promotional partner for ‘The Hunger Games: Catching Fire,’ Lionsgate has found new ways to reach a larger audience of fans of the film franchise,” said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate. “Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need.”
“The Hunger Games: Catching Fire” begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a “Victor’s Tour” of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) – a competition that could change Panem forever.
“The Hunger Games: Catching Fire” is directed by Francis Lawrence, from a screenplay by Simon Beaufoy and Michael DeBruyn, based upon the novel “Catching Fire” by Suzanne Collins and produced by Nina Jacobson and Jon Kilik.
This is yet another “The Hunger Games: Catching Fire” Victory Tour filming update. Do not read on if you do not wish to be spoiled.
After our photo heavy report on updates for “The Hunger Games: Catching Fire” filming which includes photos of Victory Tour stage yesterday, we have more photos of Victory Tour stage being spotted this time at DeKalb Peachtree Airport taken from Tumblr user stay-together-always.
“LXXV” is the roman numeral for 75. Could it be they are making full use of the set and filming both Victory Tour and 75th Hunger Games related stage appearance on the very same set>
This is the quote which went along with the photos:
“They’re filming a scene from catching fire at the airport we just landed at…
Just saw Jennifer Lawrence!”
What do you think?
With the filming of Catching Fire taking place recently, we are getting more sightings, information of the scenes being filmed and possible spoilers.
I gave a spoiler alert as i felt that it is kind of obvious which scenes in the book that they are going to film. Do proceed with caution if you know that there are certain scenes or places where you want to remain unspoiled till the actual movie! 🙂
(There is a read more as this is sort of spoiler-ish in a way, and that it is really long!)
On an off topic note, we would like to wish all O and A Level students all the best for their upcoming exams! May the questions and odds be ever in your favour! 😀 Read the rest of this entry