Back in May 2013, we reported CoverGirl will be the exclusive beauty partner for ‘The Hunger Games: Catching Fire’.
Not much information was revealed except there will be 12 different looks as inspired by the 12 Districts in ‘The Hunger Games: Catching Fire’.
Be sure to check back tomorrow for more updates!
“The Hunger Games: Catching Fire” is tentatively scheduled for release on 21 November 2013 in Singapore.
Lionsgate and Subway® restaurants in U.S. and Canada are pairing up to promote ‘The Hunger Games: Catching Fire’ which is scheduled for release in Singapore on 21 November 2013.
Both Lionsgate and Subway® restaurants in U.S. and Canada will also be taking this opportunity to “utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.“
Check out the full press release below for more details.
SUBWAY® RESTAURANTS AND LIONSGATE TEAM UP FOR THE HUNGER GAMES: CATCHING FIRE
Companies Will Support Feeding America as Part of Collaboration
Milford, CT and Santa Monica, CA (July 8, 2013) – SUBWAY® restaurants, the world’s largest restaurant chain, and Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that SUBWAY® will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide on November 22. SUBWAY® and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.
SUBWAY® restaurants in the U.S. and Canada will be fired up in anticipation of the film’s release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY® customers can also pose with their favorite character’s standees in the restaurants and are invited to share photos on social media for additional chances to win.
“There’s nothing hotter than ‘The Hunger Games’ franchise,” said Michelle Cordial, Director of
Marketing Development for SUBWAY® restaurants. “Being able to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.”
“With SUBWAY joining as a promotional partner for ‘The Hunger Games: Catching Fire,’ Lionsgate has found new ways to reach a larger audience of fans of the film franchise,” said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate. “Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need.”
“The Hunger Games: Catching Fire” begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a “Victor’s Tour” of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) – a competition that could change Panem forever.
“The Hunger Games: Catching Fire” is directed by Francis Lawrence, from a screenplay by Simon Beaufoy and Michael DeBruyn, based upon the novel “Catching Fire” by Suzanne Collins and produced by Nina Jacobson and Jon Kilik.
Lionsgate has announced their partnership with American cosmetics brand Cover Girl for “The Hunger Games: Catching Fire”.
For more details on the partnership, please refer to the press release from Lionsgate as below:
COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”
COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by the film
HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters onNovember 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter attwitter.com/covergirl and Instagram at instagram.com/covergirlofficial.
The Hunger Games DVD and Blu-Ray are now available. “The Hunger Games: Catching Fire” is tentatively scheduled for release on 22 November 2013 in Singapore.
We know that ‘The Hunger Games’ is topping North American box office sales but how well is it doing in Singapore?
F*** Magazine reports according to press release from Cathay-Keris Films, grossing for ‘The Hunger Games’ movie in Singapore box office sales is out performing other Asian territories.
According to the press release by Cathay-Keris Films, the Jennifer Lawrence starrer has collected over S$4 million in its first 3 weeks. This impressive box office result puts Singapore as the best performing Asian territory in terms of print average.
Locally, the movie has outshined the likes of popular film franchise, Twilight. The highest grossing title in the Twilight movie series in Singapore is The Twilight Saga: New Moon, which closed at S$3.07 million gross after a 7-week run in the local cinemas.
In the United States, The Hunger Games has been maintaining a firm foothold over its #1 spot on the box office for three consecutive weeks, bringing in a worldwide taking of US$460 million.
Head over to F*** Magazine for the full story.
We are happy to see ‘The Hunger Games’ is doing well in Singapore and outperforming other Asian territories too!
‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.
The Wrap questioned if ‘The Hunger Games’ will be able to top USA box office yesterday. The weekend isn’t over yet but ‘The Hunger Games’ is still Number 1 on Friday.
Deadline reports ‘The Hunger Games’ is still Number 1 for Friday box office sales.
FRIDAY 11 PM, 3RD UPDATE: It took all day and all night, but now there’s clarity in terms of movie order. Fox’s The Three Stoogeswas #1 at matinees. But ‘the combination of 22% of K-12 out today, plus our PG family friendly rating, conspired to slow us down at the box office after the 8PM shows tonight,” a Fox exec says. “But nevertheless we will come in a solid #2 today and for the weekend.” However, the close finishes were also a matter of theater counts – with Lionsgate’s The Hunger Games scoring the most theaters this weekend while the Farrelly Brothers’ Stooges played in 1,105 more runs than Lionsgate’s The Cabin In The Woods directed by Joss Whedon. ButCabin had the much better per screen average. CinemaScores were as follows: Fox’s The Three Stooges ‘B-’ (‘A’ from audiences under 18, ‘C’ from 25 and older), Lionsgate’s The Cabin In The Woods ‘C’ (‘D+’ from females), FilmDistrict’sLockout ‘B-’. Meanwhile, the weekend looks to be down around -14% from last year. My sources estimate these early Top Ten grosses for Friday and the weekend in North America. Refined numbers and full analysis in the morning:
1. The Hunger Games (Lionsgate) Week 4 [3,916 Theaters] PG-13
Friday $6.5M, Weekend $20.0M, Cume $334.5M
2. The Three Stooges (Fox) NEW [3,477 Theaters] PG
Friday $5.6M, Weekend $17.5M
3. The Cabin In The Woods (Lionsgate) NEW [2,811 Theaters] R
Friday $5.5M, Weekend $13M
4. American Reunion (Universal) Week 2 [3,203 Theaters] R
Friday $3.3M (-64%), Weekend $10M, Cume $39.0M
5. Titanic 3D (Paramount/Fox) Week 2 [2,697 Theaters] PG-13
Friday $3.4M (-54%), Weekend $10.5M, Cume $43.3M
Visit Deadline for the full box office report.
‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.
Deadline reports ‘The Hunger Games’ has now crossed US$300 million mark, raking in a current total of US$302.8 million in USA box office sales and continues to top North American box office for the 3rd weekend in a row.
“The Hunger Games” remained the No. 1 movie in North America for the third weekend in a row, beating Universal’s new comedy “American Reunion” and clobbering the 3D re-release of “Titanic.”
In its third weekend of release, Lionsgate’s PG-13 “The Hunger Games” grossed $33.5 million. The R-rated “American Reunion,” the latest in Universal’s successful “American Pie” franchise, opened to a respectable $21.5 million. And “Titanic,” the PG-13 blockbuster first released in 1997, took $17.4 million.
The weekend pushed “The Hunger Games” over the $300 million mark domestically. The movie now has grossed $302.8 million.
‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.
Capitol TV has released this new TV spot on YouTube which features clips from previous trailers and TV spots as well as a few peek at Capitol and the colourful Capitol crowd.
Embargo for “The Hunger Games” movie reviews has been lifted today and international reviews for “The Hunger Games” are flooding in. As there are too many of them, we have provided links to the full reviews along with the given score and a quote on the first couple sentences of the review.
We will try to update this post with new reviews as soon as we find them though please understand it’s generally impossible for us to post all of it. Do leave a comment below if you do spot any review we haven’t posted yet.
Please approach the reviews with caution. Some do include spoilers such as opening scenes for “The Hunger Games” movie.
The list of reviews for “The Hunger Games” movie are as below and listed from A-Z:
Media: Box Office Magazine
Science fiction’s defenders refer to the genre, in its highest moments, as “a literature of ideas.” The irony is that on film, the ideas in science fiction are often shoved to the back seat in favor of letting the images take the wheel—whether you think that the Transformers series is trash or treasure, the films’ only big idea is “Robot trucks are cool.” But in The Hunger Games, the film adaptation of Suzanne Collins’ best-selling novel (itself the first in a trilogy), the ideas and the characters drive the story. Avid fans of the books were going to make the film a hit, regardless. It’s our good fortune that, much like the people behind the Potter films figured out, you can rake in dough from the crowds and make a beloved book into an actual film of quality. With over 1,000 showings already sold out at this writing, a week before release, look for The Hunger Games to be Lionsgate’s biggest-ever hit. Better yet, it deserves to be.
Media: Cinema Blend
Too often when it comes to big screen adaptations of beloved best-selling novels, we spend the bulk of a review pointing out all of the places the filmmaker went wrong. With The Hunger Games, it’s a distinct pleasure to sing about all of the places the masterful translation went right.
Media: Cine Vue
Anticipation couldn’t be higher for the long-awaited first screen outing of The Hunger Games (2012), the inaugural film in a planned Lionsgate trilogy of three, based on the best-selling teen books from US author Suzanne Collins. Featuring an eclectic cast of young rising stars (Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth) and established talent (Woody Harrelson, Stanley Tucci and Donald Sutherland), director Gary Ross has a potential blockbusting hit on his hands – but will the dark, dystopian subject matter prove too tough for young audiences?
Media: Den of Geek
Gary Ross is a brave man. He’d need to be, of course, to take on a project like The Hunger Games: the books have sold millions of copies, and have attracted both intense adulation and fierce criticism. The movie is a big deal, and the weight of its success or failure sits on his shoulders, so just making it requires courage.
Probably the greatest achievement of The Hunger Games, and there are many, is that in adapting a phenomenally successful teen novel its creative team have produced something that works as a film, not just as an adaptation of a book.
In the lead up to its release, The Hunger Games has been compared to the Potter franchise, Twilight, Battle Royale and even The Running Man. It’s understandable. It’s standard practice when writing about movies to use the “it’s a bit like ‘this’ meets ‘that’” shorthand to describe something new. The problem with The Hunger Games is that it completely defies that trick. It may have clear points of comparison with those films, but it would be just as fair to compare it to countless others, like Serenity or Children of Men or even leading lady, Jennifer Lawrence’s breakthrough movie, Winter’s Bone.
Media: Hit Fix
Gary Ross was, to say the least, an unconventional choice when it came to helming the adaptation of the popular young adult novels “The Hunger Games,” written by Suzanne Collins. Ross has established himself as a particular kind of filmmaker with his work on films like “Dave,” “Big,” “Pleasantville,” and “Seabiscuit.” He’s not the guy you think of for world-building science-fiction or big action. Yet when we look back at these films in the future, one of the smartest choices they could have made was giving this first film to Ross, because he’s made something very special, concerned primarily with the human heart of the story instead of the spectacle.
Arriving with a ton of hype and anticipation, The Hunger Games certainly isn’t lacking for attention. As with any project of this kind, the question is whether all of this hype is towards something worthwhile. Luckily, The Hunger Games answers that question with a resounding yes.
DUBIOUS morality (for younger viewers) and questionable originality aside, the big screen adaptation of Suzanne Collins’ literary sensation is a hugely impressive affair.
Complexity and understatement are two criminally under-utilized values in most mainstream movies these days, but they’re at the core of, and the chief reason for the success of “The Hunger Games.” Director Gary Ross, screenwriter of the proletariat presidential fantasy “Dave” and writer-director of the social-consciousness-as-sci-fi tome “Pleasantville,” has always engaged his subjects with a light and yet substantial touch, but his adaptation of Suzanne Collins’ acclaimed young-adult novel is a truly remarkable achievement: he turns escapism into a deeply emotional experience. Instantly razing comparisons – qualitative especially — to other female-friendly series such as “Twilight,” “The Hunger Games” is the first film in a long time that deserves Hollywood’s instant-franchise ambitions because it appeals to genre fans regardless of gender by crafting a story that’s both epic and intimate, spectacular and subtle.
Media: Screen Daily
Score: “Dystopian sci-fi, tense action-thriller, soapy teen romance, grim social commentary: The big-screen adaptation of The Hunger Games certainly doesn’t lack for ambition, and although it’s mostly successful, one can’t help wishing the film could have better integrated its different tones and agendas. Based on the popular first novel in Suzanne Collins’ trilogy about a dark future society where young people must kill each other for sport, this much-anticipated film is anchored by Jennifer Lawrence’s strong central performance, which helps compensate for a somewhat derivative storyline and worldview.”
The film’s tagline – “The World Will Be Watching” – refers to the televised titular contest, but it also serves as an apt prediction for the movie’s box office prospects. Lionsgate hopes they’ve found their own Twilight/Harry Potter/Lord Of The Rings fantasy franchise, and certainly awareness for The Hunger Games is high. The only downside for Lionsgate may be the studio having to temper industry expectations if their film falls short of the unbelievably high commercial bar set by three of the most popular screen series of the last decade. So the question will be not whether Hunger Games makes a killing but, rather, just how spectacular the grosses will be.
Media: Slash Film
When Lionsgate began the task of adapting The Hunger Games for the screen, the odds were never in its favor. The book was too violent, too well-known and too hard to translate because not only was it about kids killing each other, it would also have to create a whole new world.
Media: The Dail Mail
Teenage girls are going to love this film — so much so that I wouldn’t mind betting it will be the first in a very profitable franchise.
Media: The Guardian
This compelling, lightly satirical tale is that rarest of beasts: a Hollywood action blockbuster that is smart, taut and knotty
Media: The Hollywood Reporter
Score: “Jennifer Lawrence is stellar in this faithful, good-enough film version of the massive best-seller.”
The arrow hits an outer circle of the target in The Hunger Games, an amply faithful adaptation of Suzanne Collins’ monster young-adult best-seller that could have used a higher blood count in more ways than one. As she did in her breakthrough film Winter’s Bone, Jennifer Lawrence anchors this futuristic and politicized elaboration of The Most Dangerous Game with impressive gravity and presence, while director Gary Ross gets enough of what matters in the book up on the screen to satisfy its legions of fans worldwide. This Lionsgate release is being positioned as the hottest property for the teen audience since Twilight, and there’s no reason to believe that box office results won’t land roughly in that vaunted vicinity.
Media: The Telegraph
That Bella Swan; she’s no Katniss Everdeen. Both teenage heroines journey deep into the woods at dusk, but while Twilight’s Bella returns flanked by bickering supernatural beefcake, Katniss emerges alone, smeared in blood and muck and gnawing on the charred remains of a spatchcocked squirrel. In The Hunger Games, the characters don’t fall straightforwardly into one team or the other. There are no vampires vs werewolves here, just Katniss on one side and the rest of the world on the other, although you wouldn’t fancy the rest of the world’s chances.
Media: Time Out London
The perils of allowing a successful author to adapt their own work for the screen are demonstrated once again in this absorbing but cluttered take on Suzanne Collins’s highly regarded post-apocalyptic teen epic. This is a gripping, impressively mounted action movie – but its adherence to finicky details in the novel means that there’s not enough time to fully explore Collins’s complex world or the characters who inhabit it.
Media: Too Fab
In the dystopian future of “The Hunger Games,” 24 teenage “Tributes” from 12 Districts battle it out in a televised death match — and while the future may look bad, the movie is anything but.
Media: Total Film
Is it the new Twilight? Is it faithful to the book? How violent is it? What’s up with Woody Harrelson’s hair? No, yes, pretty violent and Lord only knows.
Score: “The first novel in Suzanne Collins’ bestselling trilogy is a futuristic fight-to-the-death thriller driven by pure survival instinct, but the creative equivalent of that go-for-broke impulse is absent from director Gary Ross’ “The Hunger Games.” Proficient, involving, ever faithful to its source and centered around Jennifer Lawrence’s impressive star turn, this much-anticipated, nearly 2 1/2-hour event picture should satiate fans, entertain the uninitiated and take an early lead among the year’s top-grossing films. Yet in the face of near-certain commercial success, no one seems to have taken the artistic gambles that might have made this respectable adaptation a remarkable one.”
The first novel in Suzanne Collins’ bestselling trilogy is a futuristic fight-to-the-death thriller driven by pure survival instinct, but the creative equivalent of that go-for-broke impulse is absent from director Gary Ross’ “The Hunger Games.” Proficient, involving, ever faithful to its source and centered around Jennifer Lawrence’s impressive star turn, this much-anticipated, nearly 2 1/2-hour event picture should satiate fans, entertain the uninitiated and take an early lead among the year’s top-grossing films. Yet in the face of near-certain commercial success, no one seems to have taken the artistic gambles that might have made this respectable adaptation a remarkable one.
We know we know. We know how it feels like to see all these reports of the impending “The Hunger Games” movie world red carpet première over at Nokia Theatre L.A. LIVE but we couldn’t be there in person.
Even though we couldn’t be there in person, here’s an alternative to be able experience “The Hunger Games” movie world premiere red carpet live!
You can watch “The Hunger Games” movie world premiere live straight from Nokia Theatre L.A. LIVE at InCinemas via Yahoo! on SGT 13 March from 8:30AM onwards!
That’s not all!
Fans can start submitting their questions now via Twitter and Facebook using #HungerGameLIVE. Questions will be answered LIVE on the red carpet.
Will you be watching? We certainly will be!