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“The Hunger Games” Could Open Bigger Than “Breaking Dawn” In USA Box Office

We had previously reported the first set of tracking records indicate “The Hunger Games” could open bigger than “Twilight” in USA box office sales.

New set of tracking record is in and Lionsgate marketing is evidently working for The Hollywood Reporter reports experts are now predicting “The Hunger Games” could possibly open bigger than “Twilight: Breaking Dawn Part 1” US $138.1 million debut back in November 2012.

This is certainly great news for do keep in mind when “Twilight: Breaking Dawn Part 1” was released, it had already established its fanbase which is unlike “The Hunger Games” where it’s the first movie of what could be the launch of a new franchise.

Here’s what The Hollywood Reporter has to say:

Hunger Games, which opens March 23, is even tracking better than The Twilight Saga: Breaking Dawn Part 1. That film opened in November to US$138.1 million, the fifth-best debut of all time domestically, but had the advantage of bowing the weekend before Thanksgiving, when some kids are out of school.

Box-office observers say it’s difficult to predict exactly how much Hunger Games will make, offering a more conservative estimate of US$100 million to US$120 million. They say it’s difficult to predict a number when tracking becomes this big and a film gets into the US$100 million-plus range.
Hunger Games certainly has a shot at taking the crown for best March opening from Alice in Wonderland, which debuted to US$116.1 million in 2010.

Tracking data released Monday showed definite interest in Hunger Games jumping from 55 percent to 60 percent in the past week, awareness went from 75 percent to 83 percent, unaided awareness from 14 percent to 21 percent and awareness from 75 percent to 83 percent.
“Numbers don’t get much higher than this,” said one rival studio executive. “Hunger Games is tracking like a sequel, even though it isn’t a sequel. It’s three times higher than the first Twilight.”

Interest among younger women in Hunger Games is now at 45 percent, compared with 36 percent for Breaking Dawn. Among female over the age of 25, interest is 29 percent, versus 27 percent for Breaking Dawn.

One advantage that Hunger Games has over Summit Entertainment’s blockbuster Twilight franchise is male interest.

Monday’s tracking showed that Interest in Hunger Games among males younger than 25 was a healthy 28 percent, compared to 10 percent for Breaking Dawn. Interest among males over 25 was 20 percent, versus 8 percent for the fourth Twilight film.

“These are huge, stupid numbers,” one box-office observer said.

Visit The Hollywood Reporter for the full story.

Outlook for “The Hunger Games” movie is certainly rosy and we can’t wait to see the numbers for “The Hunger Games” box office sales in USA, locally as well as worldwide!

‘The Hunger Games’ will be released in Singapore on 22 March 2012. Book “The Hunger Games” tickets from Cathay Cineplexes now!

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

VIDEOS: “The Hunger Games” Cast Chat With Access Hollywood

Access Hollywood has tons of new interviews with “The Hunger Games” cast which includes Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Wes Bentley, Lenny Kravitz, Donald Sutherland and Elizabeth Banks where they talk about the movie.

Jennifer Lawrence on playing Katniss Everdeen in “The Hunger Games”, “Twilight” and more


Josh Hutcherson on playing Peeta Mellark


Liam Hemsworth on “The Hunger Games” and “Expendables 2”


Elizabeth Banks on transforming into Effie Trinket


Lenny Kravitz on playing Katniss Everdeen’s stylist, Cinna


Donald Sutherland on being President Coriolanus Snow


Wes Bentley on playing the evil but ignorant Seneca Crane

Many thanks to Access Hollywood for the tip! You can check out all the videos Access Hollywood has on “The Hunger Games” here.

‘The Hunger Games’ will be released in Singapore on 22 March 2012. Book “The Hunger Games” tickets from Cathay Cineplexes now!

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

Deadline: “The Hunger Games” Could Possibly Open Bigger Than “Twilight” In USA

According to an exclusive from Deadline, first set of tracking numbers for “The Hunger Games” has arrived and they are looking great! “The Hunger Games” movie is predicted to possibly open to US$70+ million in box office sales which is bigger than “Twilight” debut weekend box office sales of US$69.6 million back in 2008.

“The Hunger Games” movie first set of tracking numbers:

With 23% ‘First Choice’ and 54% ’Definite Interest’, those are numbers every film studio can only dream about. One studied provided me with a guesstimate that the first film based on the Suzanne Collins bestselling books could open to $70+M — which would make this bigger than the the Twilight debut. “It’s every bit as strong As Twilight and, numerically, stronger,” one rival studio told me this morning. Seasonality may play a factor because The Hunger Games is opening in March, not summer. “But the numbers, while they definitely skew to young females, look strong across all quadrants.” Said another studio: “It’s a great start.”

What exactly are tracking numbers?

The Daily Beast has a great explanation on this commonly used tactic in Hollywood to survey public interest for a movie.

The audience studies are called “tracking” reports, and they have become the crystal ball for movie marketing. Three times a week, a Los Angeles organization called the National Research Group (some studios use L.A.’s rival research firm, MarketCast) telephones about 400 random Americans, asking them not only what movies they are aware of, but also which they intend to pay to see. The data is sorted demographically into six different age brackets (the youngest is 12-16 and the oldest 45-59, as the senior set apparently doesn’t count), with additional categories for gender and race. Every new movie in wide release pops up on the surveys three weeks before its debut. In the final days before the movie opens, NRG estimates its first weekend’s box office. Each studio spends hundreds of thousands of dollars a year paying for the surveys, scrutinizing the votes the way the Gore team did Florida ballots.

The numbers are invaluable because they reveal who is interested in a movie and, more important, who isn’t. That data then determines how advertising money should be spent, and whether new commercials should be deployed.

Based on these first set of tracking numbers, things are certainly looking good for “The Hunger Games”! We can only hope public interest and awareness for “The Hunger Games” movie will continue to grow as we are only 20 days from release of “The Hunger Games” movie in Singapore and 21 days away in USA!

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

Via The Hob.

Video: Elizabeth Banks interview by MTV released

After the interviews of Jennifer Lawrence and Josh Hutcherson, and Wes Bentleyby the MTV has been released, the interview of Elizabeth Banks with Josh Horowitz has just been released.

Elizabeth Banks and Josh Horowitz

However, as we couldn’t embed the videos here, do click on the link to view the videos!

Part 1
(Mentions of the place for interview is actually from a specific place in The Hunger Games. How big a fan is Elizabeth? Who does she wants to play in the first place? How much she loves Katniss, and Jennifer Lawrence.)

Part 2
(Mentions of Twilight comparisons, if the script is true to the book)

Part 3
(Mentions of the make-up, the outfits. Note: More of the “behind-the-scene” stuff. No real mentions on how it looks like! 🙂 )

Part 4
(Mentions of what she is excited to do in the next few movies, who she will be if she can be any character in the book, she prefers Peeta or Gale, and the secrets of the paper in the bowl.

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

(Credits: Jenn and MTV.)

The Straits Times On ‘The Hunger Games’, Fan Works, Viral Technology And More

Yesterday’s edition of The Straits Times had an commentary article written by Tan Shzr Ee in page C6 of The Straits Times Life! section. In this article, the writer talks about ‘The Hunger Games’ novel, fan made works including Main Stay Productions, viral technologies, fan fictions, S.O.P.A., Katniss Everdeen and other thought provoking thoughts garnered through the writer’s research process regarding ‘The Hunger Games’ trilogy.

Though there are mistakes regarding ‘The Hunger Games’ trilogy in the article itself which fans would be able to spot easily, we thought it is an interesting read.

Click on the screenshot of the article below for a better reading experience.

Many thanks to Liyana for the tip!

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

New Katniss Everdeen And Effie Trinket ‘The Hunger Games’ Still From Empire Magazine

‘The Hunger Games’ is one of the feature stories for March 2012 issue of Empire magazine. Entitled “The Girl Who Played With Fire”, Empire magazine went on to list 5 reasons why ‘The Hunger Games’ is not another ‘Twilight’ film franchise even if it might look like it to some at first glance. To ‘The Hunger Games’ fans delight, it also included 2 new stills from ‘The Hunger Games’.

Here’s a new still featuring Elizabeth Banks as Effie Trinket touching her makeup with Woody Harrelson as Haymitch Abernathy drinking in the background.

In another new still, Jennifer Lawrence as Katniss Everdeen is seen standing beside the fence that surrounded District 12.

You can view all of ‘The Hunger Games’ spread in March 2012 issue of Empire magazine below.

One of the covers for March 2012 issue of Empire magazine featuring Robert Downey Jr. as Iron Man can be seen below.

Head over to Empire to check out the three other covers as reference in case you would like to buy this issue of Empire magazine. You should be able to find March 2012 issue of Empire magazine in all local major bookstores such as Books Kinokuniya, Times Bookstore etc.

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

Source: Empire and The Hob.

Today: The Odds Are In “The Hunger Games” Favor

We have missed an article in Today newspaper introducing “The Hunger Games” that was published on January 11 so here it is.

"The Hunger Games" featured in Jan 11, 2012 edition of Today

In case the photo isn’t clear enough, here’s a transcript of it provided by Today Online:

The Hunger Games: They are calling it the new book-to-film Harry Potter or Twilight. And for very good reason. The Hunger Games – the first book of The Hunger Games Trilogy, a young-adult science fiction series written by Suzanne Collins – has been on the New York Times bestseller list for more than 100 consecutive weeks.

The film version tells the story of how the government of dystopic Capitol mandates that each of its 12 districts pay tribute by sending one teenage boy and girl to compete in the annual Hunger Games, a fight-to-the-death live televised event. Oscar-nominee Jennifer Lawrence reportedly pipped 30 other starlets including Hailee Steinfeld, Abigail Roberts, Saoirse Ronan and Chloe Moretz to play Katniss Everdeen, the heroine who volunteers to take her little sister’s place when the latter gets chosen in the lottery to participate in the Games.

Also starring Josh Hutcherson, Liam Hemsworth and Woody Harrelson, the film’s sequel, based on the second novel, Catching Fire, has already been officially announced and will be released next year. Harrelson revealed that he has signed on for four films, so it looks like the series will be going all the way, with the final book, Mockingjay, adapted into a two-parter.

“May the odds be ever in your favour”, runs a quote from the book. We’re betting it already is. GENEVIEVE LOH | Opens: March 22

Personally speaking, I think the odds are certainly in “The Hunger Games” favor.

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

Josh Hutcherson Is Hoping To Start Filming ‘Catching Fire’ Next Fall

Shortly after we have posted news on Gary Ross possibly started working on ‘Catching Fire’ script with Simon Beaufoy and Suzanne Collins, E! Online had an interview with Josh Hutcherson where he revealed his hopes to start filming ‘Catching Fire’ next fall.

Josh Hutcherson at red carpet pf People's Choice Awards 2012

On ‘Catching Fire’:

“They want to wait and see how this comes out and does and how much fans like it, and then hopefully we’re going to start on the next one next fall,” Josh Hutcherson told us at the People’s Choice Awards in L.A.

On if he think ‘The Hunger Games’ will be bigger than ‘Twilight’:

“I don’t know,” he laughed. “Twilight is huge, man, and has a lot of fans. We’ll see… It’s an entirely different world and also we’re about surviving the games and family and loyalty.”

Leven Rambin, who will play District 1 Tribute, Glimmer, in ‘The Hunger Games’ movie also dishes on her thoughts regarding ‘The Hunger Games’ and ‘Twilight’ comparisons.

“I was never really a Twilight fanatic so I don’t really know that firsthand, but I think people are really passionate about it,” Hunger Games’ Leven Rambin told us. “People keep reminding me it’s the most anticipated movie of the year. It’s so exciting for me.”

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

Source: E! Online via Down With The Capitol.

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