Lionsgate and Subway® restaurants in U.S. and Canada are pairing up to promote ‘The Hunger Games: Catching Fire’ which is scheduled for release in Singapore on 21 November 2013.
Both Lionsgate and Subway® restaurants in U.S. and Canada will also be taking this opportunity to “utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.“
Check out the full press release below for more details.
SUBWAY® RESTAURANTS AND LIONSGATE TEAM UP FOR THE HUNGER GAMES: CATCHING FIRE
Companies Will Support Feeding America as Part of Collaboration
Milford, CT and Santa Monica, CA (July 8, 2013) – SUBWAY® restaurants, the world’s largest restaurant chain, and Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that SUBWAY® will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide on November 22. SUBWAY® and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.
SUBWAY® restaurants in the U.S. and Canada will be fired up in anticipation of the film’s release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY® customers can also pose with their favorite character’s standees in the restaurants and are invited to share photos on social media for additional chances to win.
“There’s nothing hotter than ‘The Hunger Games’ franchise,” said Michelle Cordial, Director of
Marketing Development for SUBWAY® restaurants. “Being able to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.”
“With SUBWAY joining as a promotional partner for ‘The Hunger Games: Catching Fire,’ Lionsgate has found new ways to reach a larger audience of fans of the film franchise,” said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate. “Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need.”
“The Hunger Games: Catching Fire” begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a “Victor’s Tour” of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) – a competition that could change Panem forever.
“The Hunger Games: Catching Fire” is directed by Francis Lawrence, from a screenplay by Simon Beaufoy and Michael DeBruyn, based upon the novel “Catching Fire” by Suzanne Collins and produced by Nina Jacobson and Jon Kilik.
One of the most asked questions in The Hunger Games fandom got to be what does the Panem map looks like? While we do know Panem is located in the ruins of North American, specific locations of the Districts and Capitol were not given in the books which left fans making up their own Panem maps.
Now for the first time, fans will get to see the official Panem map which is revealed by Funtactix and Lionsgate in the official Facebook social game, The Hunger Games Adventures.
Check out the promotional screenshot below where you can see the locations of District 12 and the Capitol. Meanwhile in The Hunger Games Adventures, locations for District 2 and 11 are also waiting to be unlocked.
Actual populated District locations are labelled with a star as seen in the promotional shot below.
For more information, take a look at the press release from Funtactix and Lionsgate:
FUNTACTIX AND LIONSGATE REVEAL NEW MAP OF PANEM INSIDE THE HUNGER GAMES ADVENTURES
Funtactix, a worldwide developer and publisher of social games based on the world’s premier box office films, in partnership with Lionsgate, yesterday revealed an exciting new addition to The Hunger Games Adventures, one of the hottest social games on the Facebook platform. This landmark release offers an exclusive look at a new map of Panem. The map is one of the most anticipated updates to the game and arrives as part of a series of new content reveals leading up to the DVD release of the film on August 18.
For the first time, Hunger Games fans can use the new map of Panem as they explore the world of the film and novel, complete quests for their favorite heroes and unlock all-new stories inside the world they love. Thus far, the epic adventures of the game have led fans to the Capitol, District 12, District 11 and, most recently, District 2. In the coming months, new districts will be revealed exclusively through the new map, along with an exciting storyline that will take players on a journey from obscure citizen of District 12 to a hero capable of unlocking Panem’s deepest secrets.
Since launch, Funtactix and Lionsgate have continued to work together to provide the game’s audience with a steady flow of fresh, dynamic content, using Facebook to continue the story of The Hunger Games universe in between film releases. With over a million players and growing, fans continue to devour assets and game play almost as soon as the weekly chapter updates go live.
For more information on the game, please visit The Hunger Games Adventures Facebook page at: https://www.facebook.com/TheHungerGamesAdventures
To download and view a screenshot of the map along with new screenshots of the game, please go to:
About The Hunger Games Adventures
The Hunger Games Adventures is an epic adventure game for Facebook based on the novel and film The Hunger Games.
When the games end, the adventure begins!
Panem needs you! Embark on a daring adventure beyond the fence of District 12 accompanied by your most trusted Facebook friends and your favorite characters from The Hunger Games. Explore Suzanne Collins’ epic universe alongside Katniss, Peeta, Gale and the other characters of the novels and film. Hunt and trap in the wilderness outside the fence, then bring it back to trade in The Hob. Visit Peeta’s Bakery, The Seam, the Justice Building and then escape from it all to a secret forest hideout that is exclusively yours. Escape from District 12 and explore Panem, meeting Cinna, Effie, Seneca, Thresh, Rue and a host of other characters. Join the rest of the fans and your Facebook friends as new adventures, districts and the official map of Panem are unveiled inside the game.
Game Website: www.TheHungerGamesAdventures.com
Film Website: www.TheHungerGamesMovie.com
Play the Game: www.PlayTHGA.com
Visit The Hunger Games Adventures now and help to unlock the other District locations on Panem map!
‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide. ‘The Hunger Games: Catching Fire’ is scheduled for release on 22 November 2013 in USA.
Lionsgate is taming up with Microsoft to create viral site in HTML5 instead of the usual flash. Needless to say, Internet Explorer 9 is needed for the best viewing and touring experience.
“The Capitol recommends you use Internet Explorer 9 during your tour for the best experience of our city,” visitors are told upon arriving.
The “Hunger Games” site features a variety of hidden features for fans of the novel to discover as they wait for the movie. (Hint: Type “ivolunteer” in the Control Room to see an exclusive clip from the movie.) It also uses HTML video in unique ways, skewing the video to fit the circle of screens in the Control Room for example.
Microsoft is looking to differentiate IE9 from rivals Firefox and Chrome. Market share of Internet Explorer has fallen substantially in recent years worldwide on desktop PCs, but Microsoft points to gains for IE9 on Windows 7 as evidence of progress.
Other technical features of the Hunger Games site include high-definition graphics, such as a map of the Arena in the Control Room, which is an HTML5 Canvas element. There are also small particle effects throughout the site that use HTML5 to make the environment feel more active, including smoke, clouds and objects held by characters. Facebook integration brings images of the user’s friends into the site in a variety of ways, as well.
Microsoft and Lionsgate partnered on the site with digital agencies Ignition Interactive and The Nerdery.