According to Deadline, ‘The Hunger Games’ scores a final US$152.5 million for the opening weekend in North American box office. Although it was lower than the originally estimated US$155M, ‘The Hunger Games’ still manages to hold the position of 3rd biggest opening weekend in North American box office just behind ‘Harry Potter and the Deathly Hallows Part 2’ and ‘The Dark Knight’.
It’s no surprise that ‘The Hunger Games’ is topping box office internationally and locally too with The Wrap reporting so.
In Australia, the movie opened to US$9.69 million, comparable to “Harry Potter” and “Transformers.” In New Zealand, it took US$1.27 million.
“The Hunger Games” opened to US$7.49 million in the U.K., US$6.5 million in Russia and US$3.7 million in Scandinavia, where markets are combined.
It did $3.9 million in Germany, US$3.75 million in France and, according to early estimates, US$3.59 million in Mexico and US$2.6 million in Brazil.
Moviegoers in Asia turned out in strong numbers, as well.
In the Philippines, where the “Twilight” franchise is especially popular, “The Hunger Games” opened to US$1.71 million. In Singapore, it took US$1.38 million, in Taiwan it took US$1.36 million, in Hong Kong it took US$709,000, in Malaysia it took US$655,000 and in Thailand it took US$649,000.
Lionsgate has released this new TV spot where Liam Hemsworth, who plays Gale Hawthorne in ‘The Hunger Games’, thanked fans for the support and also includes footage from the 74th Hunger Games arena scenes.
With ‘The Hunger Games’ selling well worldwide, we are sure this is a great start for a new franchise. Do you think it will do as well for ‘Catching Fire’ and ‘Mockingjay’? If you have seen ‘The Hunger Games’, will you be watching it again in cinemas and if yes, how many times are you planning to watch it?
‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.
The Wrap reports ‘The Hunger Games’ has smashed even the most optimistic grossing predictions for the experts are now predicting it to rake in US$155 million for its opening weekend in North America.
“The Hunger Games” beat even the most optimistic box-office expectations in its debut weekend, grossing an estimated $155 domestically million and setting several records.
Lionsgate’s movie opened bigger than any movie ever to open in the period between January and April. It is the biggest non-sequel opening ever and the third-biggest movie opening ever.
The movie is about a dystopian future in which the government of the North American nation of Panem punishes its population for a long-ago rebellion by forcing children — a girl and a boy — from each of its dozen districts to fight to the death in an annual, nationally televised spectacle.
The only films to gross more than “The Hunger Games” in their opening weekend are “Harry Potter and the Deathly Hallows Part 2” and “The Dark Knight.”
“Hunger Games” was the only major film to open this weekend. Last week’s No. 1 movie, Sony’s “21 Jump Street,” fell to No. 2 in America, taking a respectable $21.3 million. That’s a 41 percent drop from last week.
Lionsgate did not announce its pre-release expectation, though outside box-office watchers predicted the PG-13 rated movie would exceed $120 million. The movie, based on Suzanne Collins’ bestselling young adult novel, cost about $100 to make — $80 million after tax incentives.
Its midnight showing was the biggest ever for a non-sequel: $19.7 million. In all, it took $68.25 million on Friday and $51 million on Saturday. Lionsgate estimates the movie will gross $36 million on Sunday.
It did $10.6 million on IMAX screens alone. That averages $40,000 per IMAX screen — a record for an IMAX digital release. The previous high was $6.4 million for “Thor” in 2011.
Even before the film opened on Friday, it was a phenomenon. Days before it was released, it had sold out nearly 2,000 screens, according to the online ticketing company Fandango. MovieTickets.com reported the same: nearly 2,500 screenings that company offered had sold out going into the weekend, and more than 450 screenings for Sunday through Thursday are sold out.
Once audiences saw “Hunger Games,” they liked it: The survey firm Cinemascore gave the movie an “A,” and viewers younger than 25 gave it an “A+.”
The opening weekend audience made up mostly of females — 61 percent of audience members were female, and 56 percent were 25 and older.
At IMAX locations, males outnumbered females, though the company did not have precise numbers Sunday morning.
We have also previously reported about ‘The Hunger Games’ grossing record breaking US$68.25M on Friday in North American box office.
Deadline is also reporting ‘The Hunger Games’ having scored US$58.7M from global box office sales and breaks down why ‘The Hunger Games’ is breaking records even though it’s a non-sequel movie. These numbers are expected to increase as the days go by.
What made Lionsgate’s promotional campaign for The Hunger Games so unusual and probably effective was that the studio stuck to the rare strategy of not showing any footage of the games themselves in any marketing materials. So all that staggering amount of interest in this film was incited with no one having actually seen even a hint of over half the movie. Marketing kicked off last summer with 2 Entertainment Weekly covers during production to announce the cast, as well as the launch of the motion poster of the iconic flaming mocking jay. (Since EW has long been the semi-official mag of the Twilight Saga, Lionsgate took a page from Summit — which it now owns.) ABC’s Good Morning America debuted the entire trailer on air in November. Between the release of the first Hunger Games trailer in November 2011 and January 2012, the number of Collins’ books sold nearly doubled. By the time of the film’s opening, Hunger Games was on over 50 magazine covers.
The studio estimates its TV on-air promotions and sponsorships reached over 102 million people in America. They included a 3-night “studio lot sponsorship” on FX movies, Fangasm spots on MTV featuring the Real World Challenges cast, a Comedy Central ‘Action Countdown’ weekend, and an ABC Family ‘Premiere Party’ during the Season 2 finale of Pretty Little Liars where teen female viewers helped break social media records while twittering about a clip featuring fan favorite Peeta. According to SocialGuide, this generated the most social media buzz for any one-hour TV episode on record. The digital campaign was massive and started with the launch of the cast on The Hunger Games‘ Facebook page, then exploded over the past year with its own blogs. Lionsgate also worked exclusively with Microsoft to create games and apps. Publicity-wise, the film had an 8-city mall tour with thousands of fans at each stop around the country, as well as promotional screenings in 26 markets. The film had 5 premieres globally, starting in LA at the Nokia, and then London, Paris, Berlin and NYC.
Stay tune as we wait for actual figures to come in.
‘The Hunger Games’ was released on 22 March 2012 in all major cinemas islandwide.
‘The Hunger Games’ is certainly doing well internationally with Deadline reporting it opening to around US$1.8M (S$2,269,980) in Australia and raking in US$19.75M with only North American Friday midnight shows and groundbreaking US$68.25M for Friday, which is the opening day, North American box office sales. This marks the 5th highest Friday sales ever in North America. Experts are predicting US$140M opening weekend sales and possibly higher.
As for the actual numbers, we will know soon. Read more below.
SATURDAY 7:30 AM, 7TH UPDATE…EXCLUSIVE: Lionsgate’s record-shattering The Hunger Games opened with $68.25M grosses for Friday’s North American box office, including $19.75M in record-setting midnights. That should make for a first weekend of $140M with upside. This is the highest non-sequel opening weekend ever, and the highest debut single day for a non-sequel ever, and the highest March opening ever, and the 5th highest opening day ever. Adding to the great reviews around the globe, domestic audiences gave The Hunger Games an ‘A’ Cinemascore with under-age 18 teens/tweens rating it ‘A+’, an indication of their extreme satisfaction with the movie beyond all the marketing and media hype. Rival studios say The Hunger Games, unlike theTwilight Saga, has expanded from attracting both younger and older females initially now to younger makes as a 3-quadrant movie. And the heat from the anticipation by teens and tweens is making more adults start to get interested to make it a 4-quadrant film. Huge lines snaked around those U.S. and Canada movie theaters able to schedule Friday midnight screenings. Some locations even arranged to play The Hunger Games continuously during this opening 3-day weekend. This is the largest domestic release in the history of Lionsgate — with a theater count of 4,137 locations for 10,000+ prints — and the biggest movie start ever for Lionsgate, which now can count on a blockbuster bonanza for its franchise trilogy based on the novels by Suzanne Collins. “I’ve never lived up at this level. Very few people have,” one ecstatic Lionsgate exec gushed to me Friday night. “I did see some champagne glasses flowing down the hall.”
Here’s the Top Ten (based on Friday grosses):
1. The Hunger Games (Lionsgate) NEW [4,137 Theaters] PG13-rated
Est Friday $68.2M, Est Weekend $140.0M
2. 21 Jump Street (Sony) Week 2 [3,121 Theaters] R-rated
Est Friday $6.4M, Est Weekend $20.0M (-52%), Est Cume $70.0M
3. Dr. Seuss’ The Lorax (Universal) Week 4 [3,677 Theaters] PG-rated
Est Friday $3.2M, Est Weekend $13.0M, Est Cume $175.0M
4. John Carter (Disney) Week 3 [3,212 Theaters) PG13-rated
Est Friday $1.5M, Est Weekend $5.5M, Est Cume $63.0M
5. Project X (Warner Bros) Week 4 [2,065 Theaters] R-rated
Est Friday $700K, Est Weekend $1.8M, Est Cume $51.6M
6. October Baby (IDP/SGF) NEW [398 Theaters] PG13-rated
Est Friday $600K, Est Weekend $1.8M
7. Act Of Valor (Relativity) Week 5 [2,219 Theaters] R-rated
Est Friday $550K, Est Weekend $1.9M, Est Cume $65.8M
8. A Thousand Words (DWorks/Par) Week 3 [1,787 Theaters] PG13-rated
Est Friday $500K, Est Weekend $1.7M, Est Cume $14.8M
9. Safe House (Universal) Week 7 [1,330 Theaters] R-rated
Est Friday $475K, Est Weekend $1.5M, Est Cume $122.8M
10. Journey 2 (Warner Bros) Week 7 [1,340 Theaters] PG-rated
Est Friday $400K, Est Weekend $1.3M, Est Cume $97.0M
FRIDAY 11 PM, 6TH UPDATE… EXCLUSIVE: My sources tonight say TheHunger Games is looking to open humongous with $66 million for Friday box office from 4,137 theaters in the U.S. and Canada, including the record $19.75M in midnight shows. An insider tells me that ”$70M is still a possibility for Friday with a little swing here or there”. And one rival studio exec explains to me, “The West Coast and late shows still need to come in, so this number could bounce around a bit. But, nevertheless it’s everything we thought it to be.” That puts its 3-day North American weekend gross at a gigantic $138M with a lot of upside. Adding to the great reviews around the globe, domestic audiences gave The Hunger Games an ‘A’ Cinemascore with under-age 18 teens/tweens rating it ‘A+’. This is the biggest movie start ever for Lionsgate, which now can count on a blockbuster bonanza for its franchise trilogy. “I’ve never lived up at this level. Very few people have,” one ecstatic Lionsgate exec gushed to me Friday night. “I did see some champagne glasses flowing down the hall.” This is not the biggest opening day gross ever, but it is for a non-sequel and/or non-reboot film (unadjusted for inflation) – and certainly an amazing start. It’s within the Top 5 all-time Friday openings which include 1) Harry Potter And The Deathly Hallows Part Two ($91.1M), 2) Twilight Saga: New Moon ($72.7M); 3) Twilight Saga: Breaking Dawn Part One ($71.6M), 4) The Dark Knight ($67.2M); 4) Harry Potter And The Deathly Hallows Part One ($61.7M).
Except for #2 Sony Pictures’ holdover 21 Jump Street and #3 Universal’s Dr. Suess The Lorax, other movies couldn’t get traction Friday. Overall, the weekend is looking up +60% from last year.
FRIDAY 8:00 PM, 5TH UPDATE… EXCLUSIVE: Lionsgate’s The Hunger Games now has a hefty opening location average right around $12,000. Keep in mind that in many ways there are no ideal comps because the big-grossing films are all holiday and/or sequels and/or summer releases. Whereas Hunger Games, based on the bestselling trilogy of novels by Suzanne Collins, is a March debut of a first in a franchise. Comps include Harry Potter And The Deathly Hallows Part Two – $13,028, which made for a $91.1M opening day and $169.2M weekend; The Dark Knight – $12,219/$67.2M/$158.4M; Twilight Saga: New Moon– $14,504/$72.7M/$142.8M; Twilight Saga: Breaking Dawn Part One– $11,185/$71.6M/$138.1M.
FRIDAY 4:10 PM, 4TH UPDATE… EXCLUSIVE: My movie studio sources are telling me that the Friday gargantuan opening box office for Lionsgate’s The Hunger Games is ranging from a low of $60M to a high of $75M today from 4,137 North American theaters. That number includes the record-setting $19.75M midnight grosses. For the 3-day weekend overall domestic blockbuster number, my insiders are predicting a low of $135M to a high near $150M. This is a huge bonanza for the studio and not much less than its motion picture revenue for recent quarters. Meanwhile Lionsgate sources are telling me that the hotly anticipated pic did a matinee per-screen average of $7,800. Now that number is rising past $9,900 at this hour. That’s better than The Dark Knight ($9,806) andTwilight Saga’s Breaking Down Part One ($9,310) but not Harry Potter And The Deathly Hallows Part Two ($11,300) and Twilight Saga’s New Moon ($12,600).
FRIDAY 10:30 AM, 2ND UPDATE… EXCLUSIVE: Rival movie studios looking at early matinee grosses (which are dominated by pre-sales) tell me that Lionsgate’s The Hunger Games may beat the most recent Twilight Saga: Breaking Dawn Part One opening weekend gross of $138 million. That would be an extraordinary result since this is only the first in The Hunger Games franchise trilogy. “Early matinees are in the world where The Hunger Games will giveTwilight a run for their money,” one mogul tells me. “It’s doing spectacularly. Unlike Twilight, it’s attracting both boys and girls as a 3-quadrant movie. And the heat of it from the teens and tweens is making adults start to get interested as well. Older audiences are turning up to make it a 4-quadrant film.”
FRIDAY 8:30 AM UPDATE… EXCLUSIVE: Lionsgate’s The Hunger Games is already shattering records. Its opening $19.75 million box office result from 2,565 midnight locations set the record for all-time highest-grossing non-sequel midnights ever. It’s also the 7th highest midnight gross of all time. To understand how gigantic this result is, Batman reboot The Dark Knight did $18.5M in midnights on a summer opening in 2008. It’s also the highest IMAX non-summer non-holiday 2D opening of all time, earning $1.3M from 269 IMAX locations. That’s the highest midnights behind Harry Potter And The Deathly Hallows Part One ($1.4M) and Part Two ($2.0M) and more than Transformers 3($1.3M). Huge lines snaked around those North American movie theaters able to schedule midnight screenings. Some locations even arranged to play The Hunger Games continuously during this opening 3-day weekend. Right now theater owners are adding screens every minute for the largest release in the history of Lionsgate with an opening weekend count in excess of 4,127 locations in the U.S. and Canada for 10,000+ prints. (Right now, that only puts The Hunger Games at #12 on the all-time list of widest openings at the box office. No. 1 is June 2010′sThe Twilight Saga: Eclipse which released into 4,468 theaters.) Also look for a humongous overseas opening worldwide day-and-date on an estimated 7,700 prints everywhere except for handful of markets (which include Spain, Italy, South Africa, Japan, South Korea, Venezuela.
On Wall Street, Lionsgate shares bounced around in trading but ended at par. Some of that likely is due to profit-taking and high expectations games. The film/TV studio’s stock price is up 134.3% over the last 12 months. “There is an old market saw ‘Buy on the rumor, sell on the news’ that is likely unfolding,” Piper Jaffray analyst James Marsh tells Deadline’s David Lieberman. Bulls may not want to count on The Hunger Games topping The Twilight Saga: New Moon which generated $142.8M in its opening weekend. Some traders were concerned aboutThe Hunger Games’ $20M midnight opening which didn’t match the TwilightSaga’s. But the pros likely will sit on the sidelines until they see how the frontloaded film does its second weekend, a far better barometer for a film’s ultimate performance.
Fandango is currently selling 12 tickets per second for The Hunger Games which represents an overwhelming 97% of online ticket sales today. More than 3,500 showtimes sold out on fandango in advance of the release. The Hunger Gamesnow leads the list of Fandango’s top franchise-openers, and has eclipsed The Twilight Saga: Eclipse and surpassed The Twilight Saga: Breaking Dawn, Part 1to become Fandango’s #3 advance ticket seller of all-time. According to a recent Fandango survey of several thousand Hunger Games ticket-buyers, 89% said they plan to see the movie on opening weekend, 62% of ticket-buyers planned on seeing the film more than once on the big screen, 54% were going with a group of 3 or more friends.To date, nearly 2,500 screenings offered nationwide by the online ticketing provider for the film’s release have sold out, of which over 1,400 were for last night’s midnight screenings. On MovieTickets.com, The Hunger Games is the #1 non-sequel preseller of all-time, beating out Twilight. Over 10% of all tickets sold for the first weekend release are for IMAX theaters.
Visit Deadline for the full article.
‘The Hunger Games’ was released on 22 March 2012 in all major cinemas islandwide.
We had previously reported the first set of tracking records indicate “The Hunger Games” could open bigger than “Twilight” in USA box office sales.
New set of tracking record is in and Lionsgate marketing is evidently working for The Hollywood Reporter reports experts are now predicting “The Hunger Games” could possibly open bigger than “Twilight: Breaking Dawn Part 1” US $138.1 million debut back in November 2012.
This is certainly great news for do keep in mind when “Twilight: Breaking Dawn Part 1” was released, it had already established its fanbase which is unlike “The Hunger Games” where it’s the first movie of what could be the launch of a new franchise.
Here’s what The Hollywood Reporter has to say:
Hunger Games, which opens March 23, is even tracking better than The Twilight Saga: Breaking Dawn Part 1. That film opened in November to US$138.1 million, the fifth-best debut of all time domestically, but had the advantage of bowing the weekend before Thanksgiving, when some kids are out of school.
Box-office observers say it’s difficult to predict exactly how much Hunger Games will make, offering a more conservative estimate of US$100 million to US$120 million. They say it’s difficult to predict a number when tracking becomes this big and a film gets into the US$100 million-plus range.
Hunger Games certainly has a shot at taking the crown for best March opening from Alice in Wonderland, which debuted to US$116.1 million in 2010.
Tracking data released Monday showed definite interest in Hunger Games jumping from 55 percent to 60 percent in the past week, awareness went from 75 percent to 83 percent, unaided awareness from 14 percent to 21 percent and awareness from 75 percent to 83 percent.
“Numbers don’t get much higher than this,” said one rival studio executive. “Hunger Games is tracking like a sequel, even though it isn’t a sequel. It’s three times higher than the first Twilight.”
Interest among younger women in Hunger Games is now at 45 percent, compared with 36 percent for Breaking Dawn. Among female over the age of 25, interest is 29 percent, versus 27 percent for Breaking Dawn.
One advantage that Hunger Games has over Summit Entertainment’s blockbuster Twilight franchise is male interest.
Monday’s tracking showed that Interest in Hunger Games among males younger than 25 was a healthy 28 percent, compared to 10 percent for Breaking Dawn. Interest among males over 25 was 20 percent, versus 8 percent for the fourth Twilight film.
“These are huge, stupid numbers,” one box-office observer said.
Visit The Hollywood Reporter for the full story.
Outlook for “The Hunger Games” movie is certainly rosy and we can’t wait to see the numbers for “The Hunger Games” box office sales in USA, locally as well as worldwide!
According to an exclusive from Deadline, first set of tracking numbers for “The Hunger Games” has arrived and they are looking great! “The Hunger Games” movie is predicted to possibly open to US$70+ million in box office sales which is bigger than “Twilight” debut weekend box office sales of US$69.6 million back in 2008.
“The Hunger Games” movie first set of tracking numbers:
With 23% ‘First Choice’ and 54% ’Definite Interest’, those are numbers every film studio can only dream about. One studied provided me with a guesstimate that the first film based on the Suzanne Collins bestselling books could open to $70+M — which would make this bigger than the the Twilight debut. “It’s every bit as strong As Twilight and, numerically, stronger,” one rival studio told me this morning. Seasonality may play a factor because The Hunger Games is opening in March, not summer. “But the numbers, while they definitely skew to young females, look strong across all quadrants.” Said another studio: “It’s a great start.”
What exactly are tracking numbers?
The Daily Beast has a great explanation on this commonly used tactic in Hollywood to survey public interest for a movie.
The audience studies are called “tracking” reports, and they have become the crystal ball for movie marketing. Three times a week, a Los Angeles organization called the National Research Group (some studios use L.A.’s rival research firm, MarketCast) telephones about 400 random Americans, asking them not only what movies they are aware of, but also which they intend to pay to see. The data is sorted demographically into six different age brackets (the youngest is 12-16 and the oldest 45-59, as the senior set apparently doesn’t count), with additional categories for gender and race. Every new movie in wide release pops up on the surveys three weeks before its debut. In the final days before the movie opens, NRG estimates its first weekend’s box office. Each studio spends hundreds of thousands of dollars a year paying for the surveys, scrutinizing the votes the way the Gore team did Florida ballots.
The numbers are invaluable because they reveal who is interested in a movie and, more important, who isn’t. That data then determines how advertising money should be spent, and whether new commercials should be deployed.
Based on these first set of tracking numbers, things are certainly looking good for “The Hunger Games”! We can only hope public interest and awareness for “The Hunger Games” movie will continue to grow as we are only 20 days from release of “The Hunger Games” movie in Singapore and 21 days away in USA!
‘The Hunger Games’ will be released in Singapore on 22 March 2012.
Via The Hob.