Back in May 2013, we reported CoverGirl will be the exclusive beauty partner for ‘The Hunger Games: Catching Fire’.
Not much information was revealed except there will be 12 different looks as inspired by the 12 Districts in ‘The Hunger Games: Catching Fire’.
Be sure to check back tomorrow for more updates!
“The Hunger Games: Catching Fire” is tentatively scheduled for release on 21 November 2013 in Singapore.
Lionsgate has announced their partnership with American cosmetics brand Cover Girl for “The Hunger Games: Catching Fire”.
For more details on the partnership, please refer to the press release from Lionsgate as below:
COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”
COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by the film
HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters onNovember 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter attwitter.com/covergirl and Instagram at instagram.com/covergirlofficial.
The Hunger Games DVD and Blu-Ray are now available. “The Hunger Games: Catching Fire” is tentatively scheduled for release on 22 November 2013 in Singapore.
However, many thanks to DWTC, we now have a YouTube version for your viewing pleasure.
“The Hunger Games” DVD and Blu-Ray is scheduled to be released on 18 August 2012 in USA.
If you are in USA and attending San Diego Comic-Con International 2012, here’s your chance to get an exclusive Comic-Con Blu-ray Disc box art cover signed by selected The Hunger Games cast!
Refer to below for the full press release from Lionsgate:
Fans To Have Chance To Receive Select Hunger Games Cast Signatures On
Comic-Con Exclusive Blu-ray Disc Box Art Cover Saturday, July 14
WHAT: In advance of the hugely anticipated home entertainment release of The Hunger Games juggernaut on 12:01 am Saturday, August 18, select cast members will participate in signing events at San Diego Comic-Con International 2012. Occurring at the Lionsgate Booth (#4035) on Saturday, July 14 at 11:00 am and 5:00 pm, fans will have the chance to meet the actors behind Cato, Rue, Thresh, Clove, Marvel and Primrose Everdeen, plus have an exclusive Blu-ray Disc box art cover signed by the cast. An exclusive Comic-Con Hunger Games poster will also be distributed at the Lionsgate booth throughout the duration of the convention.
The first film in Lionsgate’s The Hunger Games franchise arrives on 2-disc Blu-Ray (plus digital copy), 2-disc DVD (plus digital copy), On Demand and Digital Download, complete with three hours of never-before-seen special features. Attending media may also participate in an invitation-only press junket with the attending cast at San Diego’s Hard Rock Hotel.
WHO: Alexander Ludwig (Cato), Amandla Stenberg (Rue), Dayo Okeniyi (Thresh), Isabelle Fuhrman (Clove), Jack Quaid (Marvel) and Willow Shields (Primrose Everdeen)
WHEN: FAN SIGNING TIMES:
Saturday, July 14 at 11:00 a.m. and 5:00 p.m.
Location: Lionsgate Booth (#4035)
WHERE: San Diego Convention Center
111 West Harbor Drive
San Diego, CA 92101
Following Entertainment Weekly‘s exclusive on ‘The Hunger Games’ Blu-Ray/DVD release on 18 August 2012 in USA, Lionsgate has also released their press release and a YouTube version of ‘The Hunger Games’ Blu-Ray/DVD trailer.
Read Lionsgate’s press release for release of ‘The Hunger Games’ Blu-Ray/DVD below:
The motion picture event that set the world on fire POISED TO BECOME THE HOME ENTERTAINMENT EVENT OF THE YEAR
Lionsgate’s The Hunger Games Arrives On Blu-ray Disc, DVD, On Demand And Digital Download On August 18
Theatrical Release Approaching $400 Million At North American Box Office And $650 Million Worldwide
Midnight Launch Expected To Bring Back Lines of Avid Fans At Midnight Retail Events Nationwide
“We have a winner.”
– Rolling Stone
SANTA MONICA, CA, May 23, 2012 –Lionsgate’s The Hunger Games juggernaut will arrive on home entertainment at 12:01 A.M. on Saturday, August 18, as the first film in Lionsgate’s (NYSE: LGF) The Hunger Games franchise, which has already grossed nearly $400 million at the North American box office and is approaching $650 million at the worldwide box office, debuts on 2-disc DVD (plus digital copy), 2-disc Blu-Ray (plus digital copy), VOD and digital download with three hours of previously unavailable bonus materials in the biggest home entertainment launch in Lionsgate’s history, the Company announced today.
The film, based on the New York Times best-selling novel from writer Suzanne Collins, achieved a remarkable four-week run as the #1 film at the North American theatrical box office where it has already grossed $392 million, ranking as the 14th highest-grossing film of all time, and it is approaching $650 million at the worldwide box office with an early June opening slated in China.
The 2-disc Blu-ray and 2-disc DVD arrive loaded with over three hours of extensive bonus materials including the comprehensive eight-part documentary, “The World is Watching: Making of The Hunger Games.” Other special features include a sit-down conversation with director Gary Ross as well as numerous featurettes that examine the global success of the books, the creation of the control room in the film and the filmmakers’ motivation behind creating new scenes that were not in the book plus much more. The Blu-ray Disc set contains an additional exclusive feature, “Preparing for the Games: A Director’s Process,” which looks at the progression of taking three key scenes from the book to the screen. The Hunger Games Blu-ray Disc and DVD is a must-have film that is hailed as “exciting and thought-provoking in a way few adventure dramas ever are” (New York Daily News). Fans will be able to pre-order the Blu-ray Disc and DVD, starting on Friday, May 25th, for $39.99 and $30.98, respectively.
“The motion picture event of the year is poised to become the home entertainment event of the year and, with a midnight launch and midnight retail events scheduled at stores around the country, we expect to replicate the same level of consumer excitement generated by the film’s theatrical debut,” said Ron Schwartz, Lionsgate Executive Vice President & General Manager, Home Entertainment. “This is far and away the biggest home entertainment launch in Lionsgate’s history and, true to a theatrical marketing campaign that incorporated an unprecedented reliance on digital and traditional media alike, our home entertainment launch will involve a similarly innovative and integrated digital and packaged media rollout that we will unveil in the weeks ahead.”
Directed by Academy Award® nominee Gary Ross (Seabiscuit), The Hunger Games, starring Academy Award® nominee Jennifer Lawrence (Winter’s Bone), features an ensemble cast that includes Golden Globe® winner Donald Sutherland (Citizen X), Academy Award® nominee Stanley Tucci (The Lovely Bones), Academy Award® nominee Woody Harrelson (The People vs. Larry Flynt), Lenny Kravitz (Precious) and Emmy® nominee Elizabeth Banks (TV’s “30 Rock”). The film also stars some of the industry’s brightest up and coming actors such as Josh Hutcherson (The Kids Are All Right) and Liam Hemsworth (The Expendables 2).
The Hunger Games is the first in a trilogy of books published by Scholastic that has already become a literary phenomenon with over 36.5 million copies in circulation. Set in the future, one male and one female from each of the twelve districts of the nation is forced to participate in the annual competition called The Hunger Games, which is broadcast live throughout the country for the entertainment of the Capitol’s wealthy residents. Sixteen year old Katniss Everdeen (Lawrence) volunteers in her younger sister’s place to enter the games, and is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy when she’s pitted against highly-trained Tributes who have prepared for these Games their entire lives. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
BLU-RAY & DVD SPECIAL FEATURES*
- · “The World is Watching: Making of The Hunger Games” – an eight-part documentary covering the “making of” the film in all aspects from the pre-production process all the way through the theatrical release and fan reactions
- · “Game Maker: Suzanne Collins and The Hunger Games Phenomenon” featurette
- · “Letters from the Rose Garden” featurette – insights from Donald Sutherland on the development of his role as President Snow
- · “Controlling the Games” featurette – stories and concepts behind creating the control center
- · “A Conversation with Gary Ross and Elvis Mitchell”
- · Propaganda Film (in its entirety)
- · Marketing Archive
- · “Preparing for The Games: A Director’s Process” (Blu-ray Exclusive)
* Subject to change
*** For artwork, please visit www.lionsgatepublicity.com ***
Year of Production: 2012
Title Copyright: © 2012 Lionsgate Films Inc. All Rights Reserved.
Type: Theatrical Release
Rating: PG-13 for intense violent thematic material and disturbing images- all involving teens
Blu-ray Closed Captioned: English SDH
DVD Closed Captioned: English
Subtitles: English and Spanish
Blu-ray Format: 1080P High Definition 16×9 Widescreen (2.40:1)
DVD Format: 16×9 Widescreen (2.40:1)
Feature Running Time: 142 minutes
Blu-ray Audio Status: English 7.1 DTS HD-MA, English 2.0 Dolby Digital Optimized for Late Night Listening and Spanish 5.1 Dolby Digital Audio
DVD Audio Status: English 5.1 Dolby Digital EX, English 2.0 Dolby Digital Optimized for Late Night Listening and Spanish 5.1 Dolby Digital
Entertainment Weekly has released exclusive news on ‘The Hunger Games’ Blu-Ray and DVD which is scheduled to be released on 18 August 2012 in USA.
The first film based on Suzanne Collins’ best-selling novel trilogy hits Blu-ray, DVD, and digital download at 12:01 a.m. on Aug. 18.
Lionsgate kicks off its official 12-week countdown to the release on Friday, May 25, when the Blu-ray and DVD will become available for pre-order.
The two-disc set will include over three hours of unreleased material, with features that provide insight into how the film was made, interviews with the cast and crew, and details about some of the story lines that differed from the book — like President Snow’s character (Donald Sutherland) and the role of the game maker (Wes Bentley). An eight-part documentary entitled The World is Watching: Making of The Hunger Games delves into the behind-the-scenes aspect of creating the film. The extras also include the full-length “Propaganda Film” shown during the Reaping.
By releasing the Blu-Ray/DVD at midnight, Lionsgate hopes to recapture the excitement from the midnight theatrical screening back in March. “The motion picture event of the year is poised to become the home entertainment event of the year, and with a midnight launch and midnight retail events scheduled at stores around the country, we expect to replicate the same level of consumer excitement generated by the film’s theatrical debut,” said Ron Schwartz, Lionsgate Executive Vice President & General Manager, Home Entertainment.
Visit Entertainment Weekly to watch the trailer for ‘The Hunger Games’ Blu-Ray/DVD.
We are not sure when it will be released in Singapore yet but we will update you when we hear anything new.
We know most of you have already seen ‘The Hunger Games’ movie. However, what about your friends whom you are trying to convince to watch it with you? Perhaps it would be easier to convince them to watch it if they will be able to watch it for free while you get to watch it for the first time or again!
Many thanks to a generous sponsor, Lizzy, who have sponsored us with a complimentary pass for a pair of ‘The Hunger Games’ movie tickets to watch in Cathay Cineplex, watching ‘The Hunger Games’ for free is now possible!
That’s right! Hunger Games Singapore will be giving away a pair of ‘The Hunger Games’ movie passes for you to use in any Cathay Cineplexes outlet courtesy of Lizzy!
Find out how to enter after the jump!
According to Deadline, ‘The Hunger Games’ scores a final US$152.5 million for the opening weekend in North American box office. Although it was lower than the originally estimated US$155M, ‘The Hunger Games’ still manages to hold the position of 3rd biggest opening weekend in North American box office just behind ‘Harry Potter and the Deathly Hallows Part 2’ and ‘The Dark Knight’.
It’s no surprise that ‘The Hunger Games’ is topping box office internationally and locally too with The Wrap reporting so.
In Australia, the movie opened to US$9.69 million, comparable to “Harry Potter” and “Transformers.” In New Zealand, it took US$1.27 million.
“The Hunger Games” opened to US$7.49 million in the U.K., US$6.5 million in Russia and US$3.7 million in Scandinavia, where markets are combined.
It did $3.9 million in Germany, US$3.75 million in France and, according to early estimates, US$3.59 million in Mexico and US$2.6 million in Brazil.
Moviegoers in Asia turned out in strong numbers, as well.
In the Philippines, where the “Twilight” franchise is especially popular, “The Hunger Games” opened to US$1.71 million. In Singapore, it took US$1.38 million, in Taiwan it took US$1.36 million, in Hong Kong it took US$709,000, in Malaysia it took US$655,000 and in Thailand it took US$649,000.
Lionsgate has released this new TV spot where Liam Hemsworth, who plays Gale Hawthorne in ‘The Hunger Games’, thanked fans for the support and also includes footage from the 74th Hunger Games arena scenes.
With ‘The Hunger Games’ selling well worldwide, we are sure this is a great start for a new franchise. Do you think it will do as well for ‘Catching Fire’ and ‘Mockingjay’? If you have seen ‘The Hunger Games’, will you be watching it again in cinemas and if yes, how many times are you planning to watch it?
‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.
The Wrap reports ‘The Hunger Games’ has smashed even the most optimistic grossing predictions for the experts are now predicting it to rake in US$155 million for its opening weekend in North America.
“The Hunger Games” beat even the most optimistic box-office expectations in its debut weekend, grossing an estimated $155 domestically million and setting several records.
Lionsgate’s movie opened bigger than any movie ever to open in the period between January and April. It is the biggest non-sequel opening ever and the third-biggest movie opening ever.
The movie is about a dystopian future in which the government of the North American nation of Panem punishes its population for a long-ago rebellion by forcing children — a girl and a boy — from each of its dozen districts to fight to the death in an annual, nationally televised spectacle.
The only films to gross more than “The Hunger Games” in their opening weekend are “Harry Potter and the Deathly Hallows Part 2” and “The Dark Knight.”
“Hunger Games” was the only major film to open this weekend. Last week’s No. 1 movie, Sony’s “21 Jump Street,” fell to No. 2 in America, taking a respectable $21.3 million. That’s a 41 percent drop from last week.
Lionsgate did not announce its pre-release expectation, though outside box-office watchers predicted the PG-13 rated movie would exceed $120 million. The movie, based on Suzanne Collins’ bestselling young adult novel, cost about $100 to make — $80 million after tax incentives.
Its midnight showing was the biggest ever for a non-sequel: $19.7 million. In all, it took $68.25 million on Friday and $51 million on Saturday. Lionsgate estimates the movie will gross $36 million on Sunday.
It did $10.6 million on IMAX screens alone. That averages $40,000 per IMAX screen — a record for an IMAX digital release. The previous high was $6.4 million for “Thor” in 2011.
Even before the film opened on Friday, it was a phenomenon. Days before it was released, it had sold out nearly 2,000 screens, according to the online ticketing company Fandango. MovieTickets.com reported the same: nearly 2,500 screenings that company offered had sold out going into the weekend, and more than 450 screenings for Sunday through Thursday are sold out.
Once audiences saw “Hunger Games,” they liked it: The survey firm Cinemascore gave the movie an “A,” and viewers younger than 25 gave it an “A+.”
The opening weekend audience made up mostly of females — 61 percent of audience members were female, and 56 percent were 25 and older.
At IMAX locations, males outnumbered females, though the company did not have precise numbers Sunday morning.
We have also previously reported about ‘The Hunger Games’ grossing record breaking US$68.25M on Friday in North American box office.
Deadline is also reporting ‘The Hunger Games’ having scored US$58.7M from global box office sales and breaks down why ‘The Hunger Games’ is breaking records even though it’s a non-sequel movie. These numbers are expected to increase as the days go by.
What made Lionsgate’s promotional campaign for The Hunger Games so unusual and probably effective was that the studio stuck to the rare strategy of not showing any footage of the games themselves in any marketing materials. So all that staggering amount of interest in this film was incited with no one having actually seen even a hint of over half the movie. Marketing kicked off last summer with 2 Entertainment Weekly covers during production to announce the cast, as well as the launch of the motion poster of the iconic flaming mocking jay. (Since EW has long been the semi-official mag of the Twilight Saga, Lionsgate took a page from Summit — which it now owns.) ABC’s Good Morning America debuted the entire trailer on air in November. Between the release of the first Hunger Games trailer in November 2011 and January 2012, the number of Collins’ books sold nearly doubled. By the time of the film’s opening, Hunger Games was on over 50 magazine covers.
The studio estimates its TV on-air promotions and sponsorships reached over 102 million people in America. They included a 3-night “studio lot sponsorship” on FX movies, Fangasm spots on MTV featuring the Real World Challenges cast, a Comedy Central ‘Action Countdown’ weekend, and an ABC Family ‘Premiere Party’ during the Season 2 finale of Pretty Little Liars where teen female viewers helped break social media records while twittering about a clip featuring fan favorite Peeta. According to SocialGuide, this generated the most social media buzz for any one-hour TV episode on record. The digital campaign was massive and started with the launch of the cast on The Hunger Games‘ Facebook page, then exploded over the past year with its own blogs. Lionsgate also worked exclusively with Microsoft to create games and apps. Publicity-wise, the film had an 8-city mall tour with thousands of fans at each stop around the country, as well as promotional screenings in 26 markets. The film had 5 premieres globally, starting in LA at the Nokia, and then London, Paris, Berlin and NYC.
Stay tune as we wait for actual figures to come in.
‘The Hunger Games’ was released on 22 March 2012 in all major cinemas islandwide.
‘The Hunger Games’ is certainly doing well internationally with Deadline reporting it opening to around US$1.8M (S$2,269,980) in Australia and raking in US$19.75M with only North American Friday midnight shows and groundbreaking US$68.25M for Friday, which is the opening day, North American box office sales. This marks the 5th highest Friday sales ever in North America. Experts are predicting US$140M opening weekend sales and possibly higher.
As for the actual numbers, we will know soon. Read more below.
SATURDAY 7:30 AM, 7TH UPDATE…EXCLUSIVE: Lionsgate’s record-shattering The Hunger Games opened with $68.25M grosses for Friday’s North American box office, including $19.75M in record-setting midnights. That should make for a first weekend of $140M with upside. This is the highest non-sequel opening weekend ever, and the highest debut single day for a non-sequel ever, and the highest March opening ever, and the 5th highest opening day ever. Adding to the great reviews around the globe, domestic audiences gave The Hunger Games an ‘A’ Cinemascore with under-age 18 teens/tweens rating it ‘A+’, an indication of their extreme satisfaction with the movie beyond all the marketing and media hype. Rival studios say The Hunger Games, unlike theTwilight Saga, has expanded from attracting both younger and older females initially now to younger makes as a 3-quadrant movie. And the heat from the anticipation by teens and tweens is making more adults start to get interested to make it a 4-quadrant film. Huge lines snaked around those U.S. and Canada movie theaters able to schedule Friday midnight screenings. Some locations even arranged to play The Hunger Games continuously during this opening 3-day weekend. This is the largest domestic release in the history of Lionsgate — with a theater count of 4,137 locations for 10,000+ prints — and the biggest movie start ever for Lionsgate, which now can count on a blockbuster bonanza for its franchise trilogy based on the novels by Suzanne Collins. “I’ve never lived up at this level. Very few people have,” one ecstatic Lionsgate exec gushed to me Friday night. “I did see some champagne glasses flowing down the hall.”
Here’s the Top Ten (based on Friday grosses):
1. The Hunger Games (Lionsgate) NEW [4,137 Theaters] PG13-rated
Est Friday $68.2M, Est Weekend $140.0M
2. 21 Jump Street (Sony) Week 2 [3,121 Theaters] R-rated
Est Friday $6.4M, Est Weekend $20.0M (-52%), Est Cume $70.0M
3. Dr. Seuss’ The Lorax (Universal) Week 4 [3,677 Theaters] PG-rated
Est Friday $3.2M, Est Weekend $13.0M, Est Cume $175.0M
4. John Carter (Disney) Week 3 [3,212 Theaters) PG13-rated
Est Friday $1.5M, Est Weekend $5.5M, Est Cume $63.0M
5. Project X (Warner Bros) Week 4 [2,065 Theaters] R-rated
Est Friday $700K, Est Weekend $1.8M, Est Cume $51.6M
6. October Baby (IDP/SGF) NEW [398 Theaters] PG13-rated
Est Friday $600K, Est Weekend $1.8M
7. Act Of Valor (Relativity) Week 5 [2,219 Theaters] R-rated
Est Friday $550K, Est Weekend $1.9M, Est Cume $65.8M
8. A Thousand Words (DWorks/Par) Week 3 [1,787 Theaters] PG13-rated
Est Friday $500K, Est Weekend $1.7M, Est Cume $14.8M
9. Safe House (Universal) Week 7 [1,330 Theaters] R-rated
Est Friday $475K, Est Weekend $1.5M, Est Cume $122.8M
10. Journey 2 (Warner Bros) Week 7 [1,340 Theaters] PG-rated
Est Friday $400K, Est Weekend $1.3M, Est Cume $97.0M
FRIDAY 11 PM, 6TH UPDATE… EXCLUSIVE: My sources tonight say TheHunger Games is looking to open humongous with $66 million for Friday box office from 4,137 theaters in the U.S. and Canada, including the record $19.75M in midnight shows. An insider tells me that ”$70M is still a possibility for Friday with a little swing here or there”. And one rival studio exec explains to me, “The West Coast and late shows still need to come in, so this number could bounce around a bit. But, nevertheless it’s everything we thought it to be.” That puts its 3-day North American weekend gross at a gigantic $138M with a lot of upside. Adding to the great reviews around the globe, domestic audiences gave The Hunger Games an ‘A’ Cinemascore with under-age 18 teens/tweens rating it ‘A+’. This is the biggest movie start ever for Lionsgate, which now can count on a blockbuster bonanza for its franchise trilogy. “I’ve never lived up at this level. Very few people have,” one ecstatic Lionsgate exec gushed to me Friday night. “I did see some champagne glasses flowing down the hall.” This is not the biggest opening day gross ever, but it is for a non-sequel and/or non-reboot film (unadjusted for inflation) – and certainly an amazing start. It’s within the Top 5 all-time Friday openings which include 1) Harry Potter And The Deathly Hallows Part Two ($91.1M), 2) Twilight Saga: New Moon ($72.7M); 3) Twilight Saga: Breaking Dawn Part One ($71.6M), 4) The Dark Knight ($67.2M); 4) Harry Potter And The Deathly Hallows Part One ($61.7M).
Except for #2 Sony Pictures’ holdover 21 Jump Street and #3 Universal’s Dr. Suess The Lorax, other movies couldn’t get traction Friday. Overall, the weekend is looking up +60% from last year.
FRIDAY 8:00 PM, 5TH UPDATE… EXCLUSIVE: Lionsgate’s The Hunger Games now has a hefty opening location average right around $12,000. Keep in mind that in many ways there are no ideal comps because the big-grossing films are all holiday and/or sequels and/or summer releases. Whereas Hunger Games, based on the bestselling trilogy of novels by Suzanne Collins, is a March debut of a first in a franchise. Comps include Harry Potter And The Deathly Hallows Part Two – $13,028, which made for a $91.1M opening day and $169.2M weekend; The Dark Knight – $12,219/$67.2M/$158.4M; Twilight Saga: New Moon– $14,504/$72.7M/$142.8M; Twilight Saga: Breaking Dawn Part One– $11,185/$71.6M/$138.1M.
FRIDAY 4:10 PM, 4TH UPDATE… EXCLUSIVE: My movie studio sources are telling me that the Friday gargantuan opening box office for Lionsgate’s The Hunger Games is ranging from a low of $60M to a high of $75M today from 4,137 North American theaters. That number includes the record-setting $19.75M midnight grosses. For the 3-day weekend overall domestic blockbuster number, my insiders are predicting a low of $135M to a high near $150M. This is a huge bonanza for the studio and not much less than its motion picture revenue for recent quarters. Meanwhile Lionsgate sources are telling me that the hotly anticipated pic did a matinee per-screen average of $7,800. Now that number is rising past $9,900 at this hour. That’s better than The Dark Knight ($9,806) andTwilight Saga’s Breaking Down Part One ($9,310) but not Harry Potter And The Deathly Hallows Part Two ($11,300) and Twilight Saga’s New Moon ($12,600).
FRIDAY 10:30 AM, 2ND UPDATE… EXCLUSIVE: Rival movie studios looking at early matinee grosses (which are dominated by pre-sales) tell me that Lionsgate’s The Hunger Games may beat the most recent Twilight Saga: Breaking Dawn Part One opening weekend gross of $138 million. That would be an extraordinary result since this is only the first in The Hunger Games franchise trilogy. “Early matinees are in the world where The Hunger Games will giveTwilight a run for their money,” one mogul tells me. “It’s doing spectacularly. Unlike Twilight, it’s attracting both boys and girls as a 3-quadrant movie. And the heat of it from the teens and tweens is making adults start to get interested as well. Older audiences are turning up to make it a 4-quadrant film.”
FRIDAY 8:30 AM UPDATE… EXCLUSIVE: Lionsgate’s The Hunger Games is already shattering records. Its opening $19.75 million box office result from 2,565 midnight locations set the record for all-time highest-grossing non-sequel midnights ever. It’s also the 7th highest midnight gross of all time. To understand how gigantic this result is, Batman reboot The Dark Knight did $18.5M in midnights on a summer opening in 2008. It’s also the highest IMAX non-summer non-holiday 2D opening of all time, earning $1.3M from 269 IMAX locations. That’s the highest midnights behind Harry Potter And The Deathly Hallows Part One ($1.4M) and Part Two ($2.0M) and more than Transformers 3($1.3M). Huge lines snaked around those North American movie theaters able to schedule midnight screenings. Some locations even arranged to play The Hunger Games continuously during this opening 3-day weekend. Right now theater owners are adding screens every minute for the largest release in the history of Lionsgate with an opening weekend count in excess of 4,127 locations in the U.S. and Canada for 10,000+ prints. (Right now, that only puts The Hunger Games at #12 on the all-time list of widest openings at the box office. No. 1 is June 2010′sThe Twilight Saga: Eclipse which released into 4,468 theaters.) Also look for a humongous overseas opening worldwide day-and-date on an estimated 7,700 prints everywhere except for handful of markets (which include Spain, Italy, South Africa, Japan, South Korea, Venezuela.
On Wall Street, Lionsgate shares bounced around in trading but ended at par. Some of that likely is due to profit-taking and high expectations games. The film/TV studio’s stock price is up 134.3% over the last 12 months. “There is an old market saw ‘Buy on the rumor, sell on the news’ that is likely unfolding,” Piper Jaffray analyst James Marsh tells Deadline’s David Lieberman. Bulls may not want to count on The Hunger Games topping The Twilight Saga: New Moon which generated $142.8M in its opening weekend. Some traders were concerned aboutThe Hunger Games’ $20M midnight opening which didn’t match the TwilightSaga’s. But the pros likely will sit on the sidelines until they see how the frontloaded film does its second weekend, a far better barometer for a film’s ultimate performance.
Fandango is currently selling 12 tickets per second for The Hunger Games which represents an overwhelming 97% of online ticket sales today. More than 3,500 showtimes sold out on fandango in advance of the release. The Hunger Gamesnow leads the list of Fandango’s top franchise-openers, and has eclipsed The Twilight Saga: Eclipse and surpassed The Twilight Saga: Breaking Dawn, Part 1to become Fandango’s #3 advance ticket seller of all-time. According to a recent Fandango survey of several thousand Hunger Games ticket-buyers, 89% said they plan to see the movie on opening weekend, 62% of ticket-buyers planned on seeing the film more than once on the big screen, 54% were going with a group of 3 or more friends.To date, nearly 2,500 screenings offered nationwide by the online ticketing provider for the film’s release have sold out, of which over 1,400 were for last night’s midnight screenings. On MovieTickets.com, The Hunger Games is the #1 non-sequel preseller of all-time, beating out Twilight. Over 10% of all tickets sold for the first weekend release are for IMAX theaters.
Visit Deadline for the full article.
‘The Hunger Games’ was released on 22 March 2012 in all major cinemas islandwide.