Deadline: “The Hunger Games” Could Possibly Open Bigger Than “Twilight” In USA

According to an exclusive from Deadline, first set of tracking numbers for “The Hunger Games” has arrived and they are looking great! “The Hunger Games” movie is predicted to possibly open to US$70+ million in box office sales which is bigger than “Twilight” debut weekend box office sales of US$69.6 million back in 2008.

“The Hunger Games” movie first set of tracking numbers:

With 23% ‘First Choice’ and 54% ’Definite Interest’, those are numbers every film studio can only dream about. One studied provided me with a guesstimate that the first film based on the Suzanne Collins bestselling books could open to $70+M — which would make this bigger than the the Twilight debut. “It’s every bit as strong As Twilight and, numerically, stronger,” one rival studio told me this morning. Seasonality may play a factor because The Hunger Games is opening in March, not summer. “But the numbers, while they definitely skew to young females, look strong across all quadrants.” Said another studio: “It’s a great start.”

What exactly are tracking numbers?

The Daily Beast has a great explanation on this commonly used tactic in Hollywood to survey public interest for a movie.

The audience studies are called “tracking” reports, and they have become the crystal ball for movie marketing. Three times a week, a Los Angeles organization called the National Research Group (some studios use L.A.’s rival research firm, MarketCast) telephones about 400 random Americans, asking them not only what movies they are aware of, but also which they intend to pay to see. The data is sorted demographically into six different age brackets (the youngest is 12-16 and the oldest 45-59, as the senior set apparently doesn’t count), with additional categories for gender and race. Every new movie in wide release pops up on the surveys three weeks before its debut. In the final days before the movie opens, NRG estimates its first weekend’s box office. Each studio spends hundreds of thousands of dollars a year paying for the surveys, scrutinizing the votes the way the Gore team did Florida ballots.

The numbers are invaluable because they reveal who is interested in a movie and, more important, who isn’t. That data then determines how advertising money should be spent, and whether new commercials should be deployed.

Based on these first set of tracking numbers, things are certainly looking good for “The Hunger Games”! We can only hope public interest and awareness for “The Hunger Games” movie will continue to grow as we are only 20 days from release of “The Hunger Games” movie in Singapore and 21 days away in USA!

‘The Hunger Games’ will be released in Singapore on 22 March 2012.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

Via The Hob.

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Posted on March 2, 2012, in The Hunger Games Movie and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

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