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CoverGirl’s ‘The Hunger Games: Catching Fire’ Makeup Collection To Be Unveiled Tomorrow

Back in May 2013, we reported CoverGirl will be the exclusive beauty partner for ‘The Hunger Games: Catching Fire’.

It looks like CoverGirl is ready to reveal the “first two in our couture-style ‪#‎CapitolCOVERGIRL‬ campaign” tomorrow as seen on CoverGirl Facebook page.

Cover Girl Lionsgate 12 Districts

 

Not much information was revealed except there will be 12 different looks as inspired by the 12 Districts in ‘The Hunger Games: Catching Fire’.

Be sure to check back tomorrow for more updates!

 

“The Hunger Games: Catching Fire” is tentatively scheduled for release on 21 November 2013 in Singapore.

Don’t forget to follow us on Twitter (@HungerGamesSG), Tumblremail as well as ‘Like’ us on Facebook for the latest updates!

Lionsgate and Subway® Restaurants Pairing Up For ‘The Hunger Games: Catching Fire’

Lionsgate and Subway® restaurants in U.S. and Canada are pairing up to promote ‘The Hunger Games: Catching Fire’ which is scheduled for release in Singapore on 21 November 2013.

Subway Lionsgate

Both Lionsgate and Subway® restaurants in U.S. and Canada will also be taking this opportunity to “utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.

Check out the full press release below for more details.

SUBWAY® RESTAURANTS AND LIONSGATE TEAM UP FOR THE HUNGER GAMES: CATCHING FIRE

Companies Will Support Feeding America as Part of Collaboration
Milford, CT and Santa Monica, CA (July 8, 2013) – SUBWAY® restaurants, the world’s largest restaurant chain, and Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that SUBWAY® will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide on November 22. SUBWAY® and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.
SUBWAY® restaurants in the U.S. and Canada will be fired up in anticipation of the film’s release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY® customers can also pose with their favorite character’s standees in the restaurants and are invited to share photos on social media for additional chances to win.

“There’s nothing hotter than ‘The Hunger Games’ franchise,” said Michelle Cordial, Director of
Marketing Development for SUBWAY® restaurants. “Being able to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.”

“With SUBWAY joining as a promotional partner for ‘The Hunger Games: Catching Fire,’ Lionsgate has found new ways to reach a larger audience of fans of the film franchise,” said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate. “Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need.”

“The Hunger Games: Catching Fire” begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a “Victor’s Tour” of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) – a competition that could change Panem forever.

“The Hunger Games: Catching Fire” is directed by Francis Lawrence, from a screenplay by Simon Beaufoy and Michael DeBruyn, based upon the novel “Catching Fire” by Suzanne Collins and produced by Nina Jacobson and Jon Kilik.

Don’t forget to follow us on Twitter (@HungerGamesSG), Tumblremail as well as ‘Like’ us on Facebook for the latest updates!

Lionsgate: Cover Girl Is THE HUNGER GAMES: CATCHING FIRE’s Exclusive Beauty Partner

Lionsgate has announced their partnership with American cosmetics brand Cover Girl for “The Hunger Games: Catching Fire”.

Cover Girl Capitol Couture This Fall 2013

For more details on the partnership, please refer to the press release from Lionsgate as below:

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH    LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

 

COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign  inspired by the film

 

HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters onNovember 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion.  All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”

“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”

Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.

Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter attwitter.com/covergirl and Instagram at instagram.com/covergirlofficial.

The Hunger Games DVD and Blu-Ray are now available. “The Hunger Games: Catching Fire” is tentatively scheduled for release on 22 November 2013 in Singapore.

Don’t forget to follow us on Twitter (@HungerGamesSG), Tumblremail as well as ‘Like’ us on Facebook for the latest updates!

Lionsgate Release Dates For “The Hunger Games: Mockingjay Part 1 and 2″ In USA

According to The Hollywood Reporter, Lionsgate has released the films’ USA release dates for “Mockingjay”, the last in “The Hunger Games” trilogy, which will be split into two films.

image

The Hunger Games: Mockingjay Part 1 will bow worldwide November 21, 2014, followed by The Hunger Games: Mockingjay Part 2 on November 20, 2015. The first sequel, Catching Fire, is coming out November 22, 2013. The original Hunger Games bowed March 23 and has grossed $404.4 million at the domestic box office and $678.2 million worldwide.

What do you think of “Mockingjay” being split in two films and where do you think they will do the split?

‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide. ‘The Hunger Games: Catching Fire’ is scheduled for release on 22 November 2013 in USA.

Don’t forget to follow us on Twitter (@HungerGamesSG) and Tumblr as well as ‘Like’ us on Facebook for the latest updates!

‘The Hunger Games’ Box Office Sales In Singapore Is No. 1 In Asian Territories

We know that ‘The Hunger Games’ is topping North American box office sales but how well is it doing in Singapore?

F*** Magazine reports according to press release from Cathay-Keris Films, grossing for ‘The Hunger Games’ movie in Singapore box office sales is out performing other Asian territories.

According to the press release by Cathay-Keris Films, the Jennifer Lawrence starrer has collected over S$4 million in its first 3 weeks. This impressive box office result puts Singapore as the best performing Asian territory in terms of print average.

Locally, the movie has outshined the likes of popular film franchise, Twilight. The highest grossing title in the Twilight movie series in Singapore is The Twilight Saga: New Moon, which closed at S$3.07 million gross after a 7-week run in the local cinemas.

In the United States, The Hunger Games has been maintaining a firm foothold over its #1 spot on the box office for three consecutive weeks, bringing in a worldwide taking of US$460 million.

Head over to F*** Magazine for the full story.

We are happy to see ‘The Hunger Games’ is doing well in Singapore and outperforming other Asian territories too!

‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

‘The Hunger Games’ Is Still No. 1 In North American Box Office For Friday

The Wrap questioned if ‘The Hunger Games’ will be able to top USA box office yesterday. The weekend isn’t over yet but ‘The Hunger Games’ is still Number 1 on Friday.

Deadline reports ‘The Hunger Games’ is still Number 1 for Friday box office sales.

FRIDAY 11 PM, 3RD UPDATE: It took all day and all night, but now there’s clarity in terms of movie order. Fox’s The Three Stoogeswas #1 at matinees. But ‘the combination of 22% of K-12 out today, plus our PG family friendly rating, conspired to slow us down at the box office after the 8PM shows tonight,” a Fox exec says. “But nevertheless we will come in a solid #2 today and for the weekend.” However, the close finishes were also a matter of theater counts – with Lionsgate’s The Hunger Games scoring the most theaters this weekend while the Farrelly Brothers’ Stooges played in 1,105 more runs than Lionsgate’s The Cabin In The Woods directed by Joss Whedon. ButCabin had the much better per screen average. CinemaScores were as follows: Fox’s The Three Stooges ‘B-’ (‘A’ from audiences  under 18, ‘C’ from 25 and older), Lionsgate’s The Cabin In The Woods ‘C’ (‘D+’ from females), FilmDistrict’sLockout ‘B-’. Meanwhile, the weekend looks to be down around -14% from last year. My sources estimate these early Top Ten grosses for Friday and the weekend in North America. Refined numbers and full analysis in the morning:

1. The Hunger Games (Lionsgate) Week 4 [3,916 Theaters] PG-13
Friday $6.5M, Weekend $20.0M, Cume $334.5M

2. The Three Stooges (Fox) NEW [3,477 Theaters] PG
Friday $5.6M, Weekend $17.5M

3. The Cabin In The Woods (Lionsgate) NEW [2,811 Theaters] R
Friday $5.5M, Weekend $13M

4. American Reunion (Universal) Week 2 [3,203 Theaters] R
Friday $3.3M (-64%), Weekend $10M, Cume $39.0M

5. Titanic 3D (Paramount/Fox) Week 2 [2,697 Theaters] PG-13
Friday $3.4M (-54%), Weekend $10.5M, Cume $43.3M

Visit Deadline for the full box office report.

‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

‘The Hunger Games’ Scores US$302.8M In USA, Tops Box Office For 3rd Weekend

Deadline reports ‘The Hunger Games’ has now crossed US$300 million mark, raking in a current total of US$302.8 million in USA box office sales and continues to top North American box office for the 3rd weekend in a row.

“The Hunger Games” remained the No. 1 movie in North America for the third weekend in a row, beating Universal’s new comedy “American Reunion” and clobbering the 3D re-release of “Titanic.”

In its third weekend of release, Lionsgate’s PG-13 “The Hunger Games” grossed $33.5 million. The R-rated “American Reunion,” the latest in Universal’s successful “American Pie” franchise, opened to a respectable $21.5 million. And “Titanic,” the PG-13 blockbuster first released in 1997, took $17.4 million.

The weekend pushed “The Hunger Games” over the $300 million mark domestically. The movie now has grossed $302.8 million.

‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

‘The Hunger Games’ Is Topping Local And International Box Office

According to Deadline, ‘The Hunger Games’ scores a final US$152.5 million for the opening weekend in North American box office. Although it was lower than the originally estimated US$155M, ‘The Hunger Games’ still manages to hold the position of 3rd biggest opening weekend in North American box office just behind ‘Harry Potter and the Deathly Hallows Part 2′ and ‘The Dark Knight’.

It’s no surprise that ‘The Hunger Games’ is topping box office internationally and locally too with The Wrap reporting so.

In Australia, the movie opened to US$9.69 million, comparable to “Harry Potter” and “Transformers.” In New Zealand, it took US$1.27 million.

“The Hunger Games” opened to US$7.49 million in the U.K., US$6.5 million in Russia and US$3.7 million in Scandinavia, where markets are combined.

It did $3.9 million in Germany, US$3.75 million in France and, according to early estimates, US$3.59 million in Mexico and US$2.6 million in Brazil.

Moviegoers in Asia turned out in strong numbers, as well.

In the Philippines, where the “Twilight” franchise is especially popular, “The Hunger Games” opened to US$1.71 million. In Singapore, it took US$1.38 million, in Taiwan it took US$1.36 million, in Hong Kong it took US$709,000, in Malaysia it took US$655,000 and in Thailand it took US$649,000.

Lionsgate has released this new TV spot where Liam Hemsworth, who plays Gale Hawthorne in ‘The Hunger Games’, thanked fans for the support and also includes footage from the 74th Hunger Games arena scenes.

With ‘The Hunger Games’ selling well worldwide, we are sure this is a great start for a new franchise. Do you think it will do as well for ‘Catching Fire’ and ‘Mockingjay’? If you have seen ‘The Hunger Games’, will you be watching it again in cinemas and if yes, how many times are you planning to watch it?

‘The Hunger Games’, rated PG13, was released on 22 March 2012 and is now available in all cinemas islandwide.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

The Wrap: ‘The Hunger Games’ Estimated For US$155M Opening Weekend

The Wrap reports ‘The Hunger Games’ has smashed even the most optimistic grossing predictions for the experts are now predicting it to rake in US$155 million for its opening weekend in North America.

“The Hunger Games” beat even the most optimistic box-office expectations in its debut weekend, grossing an estimated $155 domestically million and setting several records.

Lionsgate’s movie opened bigger than any movie ever to open in the period between January and April. It is the biggest non-sequel opening ever and the third-biggest movie opening ever.

The movie is about a dystopian future in which the government of the North American nation of Panem punishes its population for a long-ago rebellion by forcing children — a girl and a boy — from each of its dozen districts to fight to the death in an annual, nationally televised spectacle.

The only films to gross more than “The Hunger Games” in their opening weekend are “Harry Potter and the Deathly Hallows Part 2″ and “The Dark Knight.”

“Hunger Games” was the only major film to open this weekend. Last week’s No. 1 movie, Sony’s “21 Jump Street,” fell to No. 2 in America, taking a respectable $21.3 million. That’s a 41 percent drop from last week.

Lionsgate did not announce its pre-release expectation, though outside box-office watchers predicted the PG-13 rated movie would exceed $120 million. The movie, based on Suzanne Collins’ bestselling young adult novel, cost about $100 to make — $80 million after tax incentives.

Its midnight showing was the biggest ever for a non-sequel: $19.7 million. In all, it took $68.25 million on Friday and $51 million on Saturday. Lionsgate estimates the movie will gross $36 million on Sunday.

It did $10.6 million on IMAX screens alone. That averages $40,000 per IMAX screen — a record for an IMAX digital release. The previous high was $6.4 million for “Thor” in 2011.

Even before the film opened on Friday, it was a phenomenon. Days before it was released, it had sold out nearly 2,000 screens, according to the online ticketing company Fandango. MovieTickets.com reported the same: nearly 2,500 screenings that company offered had sold out going into the weekend, and more than 450 screenings for Sunday through Thursday are sold out.

Once audiences saw “Hunger Games,” they liked it: The survey firm Cinemascore gave the movie an “A,” and viewers younger than 25 gave it an “A+.”

The opening weekend audience made up mostly of  females — 61 percent of audience members were female, and 56 percent were 25 and older.

At IMAX locations, males outnumbered females, though the company did not have precise numbers Sunday morning.

We have also previously reported about ‘The Hunger Games’ grossing record breaking US$68.25M on Friday in North American box office.

Deadline is also reporting ‘The Hunger Games’ having scored US$58.7M from global box office sales and breaks down why ‘The Hunger Games’ is breaking records even though it’s a non-sequel movie. These numbers are expected to increase as the days go by.

What made Lionsgate’s promotional campaign for The Hunger Games so unusual and probably effective was that the studio stuck to the rare strategy of not showing any footage of the games themselves in any marketing materials. So all that staggering amount of interest in this film was incited with no one having actually seen even a hint of over half the movie. Marketing kicked off last summer with 2 Entertainment Weekly covers during production to announce the cast, as well as the launch of the motion poster of the iconic flaming mocking jay. (Since EW has long been the semi-official mag of the Twilight Saga, Lionsgate took a page from Summit — which it now owns.) ABC’s Good Morning America debuted the entire trailer on air in November. Between the release of the first Hunger Games trailer in November 2011 and January 2012, the number of Collins’ books sold nearly doubled. By the time of the film’s opening, Hunger Games was on over 50 magazine covers.

The studio estimates its TV on-air promotions and sponsorships reached over 102 million people in America. They included a 3-night “studio lot sponsorship” on FX movies, Fangasm spots on MTV featuring the Real World Challenges cast, a Comedy Central ‘Action Countdown’ weekend, and an ABC Family ‘Premiere Party’ during the Season 2 finale of Pretty Little Liars where teen female viewers helped break social media records while twittering about a clip featuring fan favorite Peeta. According to SocialGuide, this generated the most social media buzz for any one-hour TV episode on record. The digital campaign was massive and started with the launch of the cast on The Hunger Games‘ Facebook page, then exploded over the past year with its own blogs. Lionsgate also worked exclusively with Microsoft to create games and apps. Publicity-wise, the film had an 8-city mall tour with thousands of fans at each stop around the country, as well as promotional screenings in 26 markets. The film had 5 premieres globally, starting in LA at the Nokia, and then London, Paris, Berlin and NYC.

Stay tune as we wait for actual figures to come in.

‘The Hunger Games’ was released on 22 March 2012 in all major cinemas islandwide.

Don’t forget to follow us on Twitter (@HungerGamesSG) as well as ‘Like’ us on Facebook for the latest updates!

‘The Hunger Games’ With Record Breaking US$68.25M For Friday North American Box Office

‘The Hunger Games’ is certainly doing well internationally with Deadline reporting it opening to around US$1.8M (S$2,269,980) in Australia and raking in US$19.75M with only North American Friday midnight shows and groundbreaking US$68.25M for Friday, which is the opening day, North American box office sales. This marks the 5th highest Friday sales ever in North America. Experts are predicting US$140M opening weekend sales and possibly higher.

As for the actual numbers, we will know soon. Read more below.

SATURDAY 7:30 AM, 7TH UPDATE…EXCLUSIVE: Lionsgate’s record-shattering The Hunger Games opened with $68.25M grosses for Friday’s North American box office, including $19.75M in record-setting midnights. That should make for a first weekend of $140M with upside. This is the highest non-sequel opening weekend ever, and the highest debut single day for a non-sequel ever, and the highest March opening ever, and the 5th highest opening day ever. Adding to the great reviews around the globe, domestic audiences gave The Hunger Games an ‘A’ Cinemascore with under-age 18 teens/tweens rating it ‘A+’, an indication of their extreme satisfaction with the movie beyond all the marketing and media hype. Rival studios say The Hunger Games, unlike theTwilight Saga, has expanded from attracting both younger and older females initially now to younger makes as a 3-quadrant movie. And the heat from the anticipation by teens and tweens is making more adults start to get interested to make it a 4-quadrant film. Huge lines snaked around those U.S. and Canada movie theaters able to schedule Friday midnight screenings. Some locations even arranged to play The Hunger Games continuously during this opening 3-day weekend. This is the largest domestic release in the history of Lionsgate — with a theater count of 4,137 locations for 10,000+ prints — and the biggest movie start ever for Lionsgate, which now can count on a blockbuster bonanza for its franchise trilogy based on the novels by Suzanne Collins. “I’ve never lived up at this level. Very few people have,” one ecstatic Lionsgate exec gushed to me Friday night. “I did see some champagne glasses flowing down the hall.”

Here’s the Top Ten (based on Friday grosses):

1. The Hunger Games (Lionsgate) NEW [4,137 Theaters] PG13-rated
Est Friday $68.2M, Est Weekend $140.0M

2. 21 Jump Street (Sony) Week 2 [3,121 Theaters] R-rated
Est Friday $6.4M, Est Weekend $20.0M (-52%), Est Cume $70.0M

3. Dr. Seuss’ The Lorax (Universal) Week 4 [3,677 Theaters] PG-rated
Est Friday $3.2M, Est Weekend $13.0M, Est Cume $175.0M

4. John Carter (Disney) Week 3 [3,212 Theaters) PG13-rated
Est Friday $1.5M, Est Weekend $5.5M, Est Cume $63.0M

5. Project X (Warner Bros) Week 4 [2,065 Theaters] R-rated
Est Friday $700K, Est Weekend $1.8M, Est Cume $51.6M

6. October Baby (IDP/SGF) NEW [398 Theaters] PG13-rated
Est Friday $600K, Est Weekend $1.8M

7. Act Of Valor (Relativity) Week 5 [2,219 Theaters] R-rated
Est Friday $550K, Est Weekend $1.9M, Est Cume $65.8M

8. A Thousand Words (DWorks/Par) Week 3 [1,787 Theaters] PG13-rated
Est Friday $500K, Est Weekend $1.7M, Est Cume $14.8M

9. Safe House (Universal) Week 7 [1,330 Theaters] R-rated
Est Friday $475K, Est Weekend $1.5M, Est Cume $122.8M

10. Journey 2 (Warner Bros) Week 7 [1,340 Theaters] PG-rated
Est Friday $400K, Est Weekend $1.3M, Est Cume $97.0M

FRIDAY 11 PM, 6TH UPDATE… EXCLUSIVE: My sources tonight say TheHunger Games is looking to open humongous with $66 million for Friday box office from 4,137 theaters in the U.S. and Canada, including the record $19.75M in midnight shows. An insider tells me that ”$70M is still a possibility for Friday with a little swing here or there”. And one rival studio exec explains to me, “The West Coast and late shows still need to come in, so this number could bounce around a bit. But, nevertheless it’s everything we thought it to be.” That puts its 3-day North American weekend gross at a gigantic $138M with a lot of upside. Adding to the great reviews around the globe, domestic audiences gave The Hunger Games an ‘A’ Cinemascore with under-age 18 teens/tweens rating it ‘A+’. This is the biggest movie start ever for Lionsgate, which now can count on a blockbuster bonanza for its franchise trilogy. “I’ve never lived up at this level. Very few people have,” one ecstatic Lionsgate exec gushed to me Friday night. “I did see some champagne glasses flowing down the hall.” This is not the biggest opening day gross ever, but it is for a non-sequel and/or non-reboot film (unadjusted for inflation) – and certainly an amazing start. It’s within the Top 5 all-time Friday openings which include 1) Harry Potter And The Deathly Hallows Part Two ($91.1M), 2) Twilight Saga: New Moon ($72.7M); 3) Twilight Saga: Breaking Dawn Part One ($71.6M), 4) The Dark Knight ($67.2M); 4) Harry Potter And The Deathly Hallows Part One ($61.7M).

Except for #2 Sony Pictures’ holdover 21 Jump Street and #3 Universal’s Dr. Suess The Lorax, other movies couldn’t get traction Friday. Overall, the weekend is looking up +60% from last year.

FRIDAY 8:00 PM, 5TH UPDATE… EXCLUSIVE: Lionsgate’s The Hunger Games now has a hefty opening location average right around $12,000. Keep in mind that in many ways there are no ideal comps because the big-grossing films are all holiday and/or sequels and/or summer releases. Whereas Hunger Games, based on the bestselling trilogy of novels by Suzanne Collins, is a March debut of a first in a franchise. Comps include Harry Potter And The Deathly Hallows Part Two - $13,028, which made for a $91.1M opening day and $169.2M weekend; The Dark Knight - $12,219/$67.2M/$158.4M; Twilight Saga: New Moon– $14,504/$72.7M/$142.8M; Twilight Saga: Breaking Dawn Part One- $11,185/$71.6M/$138.1M.

FRIDAY 4:10 PM, 4TH UPDATE… EXCLUSIVE: My movie studio sources are telling me that the Friday gargantuan opening box office for Lionsgate’s The Hunger Games is ranging from a low of $60M to a high of $75M today from 4,137 North American theaters. That number includes the record-setting $19.75M midnight grosses. For the 3-day weekend overall domestic blockbuster number, my insiders are predicting a low of $135M to a high near $150M. This is a huge bonanza for the studio and not much less than its motion picture revenue for recent quarters. Meanwhile Lionsgate sources are telling me that the hotly anticipated pic did a matinee per-screen average of $7,800. Now that number is rising past $9,900 at this hour. That’s better than The Dark Knight ($9,806) andTwilight Saga’s Breaking Down Part One ($9,310) but not Harry Potter And The Deathly Hallows Part Two ($11,300) and Twilight Saga’s New Moon ($12,600).

FRIDAY 10:30 AM, 2ND UPDATE… EXCLUSIVE: Rival movie studios looking at early matinee grosses (which are dominated by pre-sales) tell me that Lionsgate’s The Hunger Games may beat the most recent Twilight Saga: Breaking Dawn Part One opening weekend gross of $138 million. That would be an extraordinary result since this is only the first in The Hunger Games franchise trilogy. “Early matinees are in the world where The Hunger Games will giveTwilight a run for their money,” one mogul tells me. “It’s doing spectacularly. Unlike Twilight, it’s attracting both boys and girls as a 3-quadrant movie. And the heat of it from the teens and tweens is making adults start to get interested as well. Older audiences are turning up to make it a 4-quadrant film.”

FRIDAY 8:30 AM UPDATE… EXCLUSIVE: Lionsgate’s The Hunger Games is already shattering records. Its opening $19.75 million box office result from 2,565 midnight locations set the record for all-time highest-grossing non-sequel midnights ever. It’s also the 7th highest midnight gross of all time. To understand how gigantic this result is, Batman reboot The Dark Knight did $18.5M in midnights on a summer opening in 2008. It’s also the highest IMAX non-summer non-holiday 2D opening of all time, earning $1.3M from 269 IMAX locations. That’s the highest midnights behind Harry Potter And The Deathly Hallows Part One ($1.4M) and Part Two ($2.0M) and more than Transformers 3($1.3M). Huge lines snaked around those North American movie theaters able to schedule midnight screenings. Some locations even arranged to play The Hunger Games continuously during this opening 3-day weekend. Right now theater owners are adding screens every minute for the largest release in the history of Lionsgate with an opening weekend count in excess of 4,127 locations in the U.S. and Canada for 10,000+ prints. (Right now, that only puts The Hunger Games at #12 on the all-time list of widest openings at the box office. No. 1 is June 2010′sThe Twilight Saga: Eclipse which released into 4,468 theaters.) Also look for a humongous overseas opening worldwide day-and-date on an estimated 7,700 prints everywhere except for handful of markets (which include Spain, Italy, South Africa, Japan, South Korea, Venezuela.

On Wall Street, Lionsgate shares bounced around in trading but ended at par. Some of that likely is due to profit-taking and high expectations games. The film/TV studio’s stock price is up 134.3% over the last 12 months. “There is an old market saw ‘Buy on the rumor, sell on the news’ that is likely unfolding,” Piper Jaffray analyst James Marsh tells Deadline’s David Lieberman. Bulls may not want to count on The Hunger Games topping The Twilight Saga: New Moon which generated $142.8M in its opening weekend. Some traders were concerned aboutThe Hunger Games’ $20M midnight opening which didn’t match the TwilightSaga’s. But the pros likely will sit on the sidelines until they see how the frontloaded film does its second weekend, a far better barometer for a film’s ultimate performance.

Fandango is currently selling 12 tickets per second for The Hunger Games which represents an overwhelming 97% of online ticket sales today. More than 3,500 showtimes sold out on fandango in advance of the release. The Hunger Gamesnow leads the list of Fandango’s top franchise-openers, and has eclipsed The Twilight Saga: Eclipse and surpassed The Twilight Saga: Breaking Dawn, Part 1to become Fandango’s #3 advance ticket seller of all-time. According to a recent Fandango survey of several thousand Hunger Games ticket-buyers, 89% said they plan to see the movie on opening weekend, 62% of ticket-buyers planned on seeing the film more than once on the big screen, 54% were going with a group of 3 or more friends.To date, nearly 2,500 screenings offered nationwide by the online ticketing provider for the film’s release have sold out, of which over 1,400 were for last night’s midnight screenings. On MovieTickets.com, The Hunger Games is the #1 non-sequel preseller of all-time, beating out Twilight. Over 10% of all tickets sold for the first weekend release are for IMAX theaters.

Visit Deadline for the full article.

‘The Hunger Games’ was released on 22 March 2012 in all major cinemas islandwide.

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