Liyana’s trip to The Cathay was very much like ours, except that she had made some interesting discoveries as to new additional promotional posters and banners were placed in The Cathay.
Katniss and Gale character posters were placed outside the female and male toilets respectively. According to her, they can be found outside toilets in The Cathay on the 2nd and 3rd levels. It is assumed that these posters can be found outside the toilets on other levels in The Cathay as well.
How do you feel about Katniss and Gale staring into the female and male toilets? What do you think about Katniss being labelled as “Heroine” and Gale as a “Hero”? This is certainly a bit of interesting promotion by Cathay Cineplexes considering how heavily they are promoting Katniss and Gale as a couple. This is not the first time they had done so as we had reported earlier on Katniss and Gale poster sightings in E!Hub Cathay Cineplexes outlet. The Cathay is turning a Hunger Games fan wonderland where ‘The Hunger Games’ promotional materials are practically everywhere in the mall.
Promotions for ‘The Hunger Games’ left their traces in toilets as well. This feature about ‘The Hunger Games’ snow globe along with a summary of ‘The Hunger Games’ was found in the female toilet in The Cathay.
Besides that, Katniss and Gale character posters are also shown along with ‘The Hunger Games’ logo before movies in Cathay Cineplexes too.
We are around 3 months away from ‘The Hunger Games’ release and promotional items are already in placed in Cathay Cineplexes. We can’t wait to see what they will do next, especially outside Cathay Cineplexes.
Many thanks to Liyana for the photos and tip.